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4. If we see an advertisement on TV or radio we believe is wrong in China, we can complain to Provincial Administrations for Radio, Film and Television.

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Presentation on theme: "4. If we see an advertisement on TV or radio we believe is wrong in China, we can complain to Provincial Administrations for Radio, Film and Television."— Presentation transcript:

1 4. If we see an advertisement on TV or radio we believe is wrong in China, we can complain to Provincial Administrations for Radio, Film and Television or to the State Administration of Radio, Film and Television. We can also call them or send an email to the following address ggjd@chinasarft.gov.cn to complain. ggjd@chinasarft.gov.cn

2 Try to explain and translate the following sentences: 1.One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 2.There are also laws in most places that prevent advertisers making false statements about their products or from promoting immoral or harmful behaviour. 3.Most advertisers are decent and honest, and they are as interested as everyone else in making sure ads are ethical. 4.When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements.

3 Translate and pay attention to the following expressions: 1. 按某种方式行事 2. 花费不少精力和财力 3. 达到某人的目的 4. 在不恰当的时间或不恰当的地方 5. 道德规范 6. 充满,充斥,泛滥 7. 抱怨,控诉 8. Adjs describing ads behave in certain ways go to a lot of trouble and expense achieve one’s purpose at inappropriate times or in unsuitable places. a code of ethics/codes of conduct flood with false, untrue, unsuitable, harmful, immoral, unethical, honest, truthful, decent, offending… complain complaint

4 1. 误导 2. 不真实的 3. 抱怨,控诉


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