1. Module 3: Manufacturing Design & Selection Operations Management as a Competitive Weapon

2. 2 Module 03: Manufacturing Design OM Course Framework TOC JIT MRP Operational Issues Aggregate Planning Inventory Location Capacity Tactical Issues Manufacturing Design & Selection Process Analysis Operations Strategy Strategic Issues

3. 3 Module 03: Manufacturing Design Learning Objectives At the end of this module, each student will be able to: 1.Explain designing for the customer, quality function deployment, and house of quality 2.Evaluate basic process selection 3.Relate process selection and competitive dimensions 4.Relate process selection and product life cycle

4. 4 Module 03: Manufacturing Design 1. Silo Approach

5. 5 Module 03: Manufacturing Design Quality Function Deployment  Product design process using cross-functional teams  Translates customer preferences into specific product characteristics

6. 6 Module 03: Manufacturing Design A. Cust. Att. & Engin. Char.

7. 7 Module 03: Manufacturing Design B. Relationship nature

8. 8 Module 03: Manufacturing Design C. Rate relative importance

9. 9 Module 03: Manufacturing Design D. Roof, comp. val., target val.

10. 10 Module 03: Manufacturing Design 2. Basic Process Strategies  Determines how operations is organized to handle the volume and variety of products or services for a specific market segment.

11. 11 Module 03: Manufacturing Design Example 1 D T RP B D:Doctor (examination rooms) R:Radiology (X-ray) T:Triage (assess severity of illness) B:Blood (lab test) P:Pharmacy (fill prescriptions) Broken arm Physical exam Flu

12. 12 Module 03: Manufacturing Design Example 2 A:Front-end body-to- chassis assembly H:Hood attachment F:Fluid filling S:Start-up testing ASHF Mid-sized 6 cylinder Mid-sized 6 cylinder Compact 4 cylinder Compact 4 cylinder

13. 13 Module 03: Manufacturing Design Product / Process Matrix Flexibility (High) Unit Cost (High) Flexibility (Low) Unit Cost (Low) IV. Continuous Flow III. Assembly Line II. Batch I. Job Shop Process Focused Emergency room Textbook printing Cars Product Focused Steel Low Volume, One of a Kind Multiple Products, Low Volume High Volume, High Standard- ization Few Major Products, Higher Volume Product Process

14. 14 Module 03: Manufacturing Design Planning & Control Strategies Flexibility (High) Unit Cost (High) Flexibility (Low) Unit Cost (Low) IV. Continuous Flow III. Assembly Line II. Batch I. Job Shop Factory Physics TOC MRP JIT Low Volume, One of a Kind Multiple Products, Low Volume High Volume, High Standard- ization Few Major Products, Higher Volume Product Process

15. 15 Module 03: Manufacturing Design 3. Competitive Dimensions Job ShopAssembly Line Tendency for customized productsTendency for standardized products and services, with low volumesand services, with high volumes High-performance design qualityConsistent quality More emphasis on customizationMore emphasis on low cost and volume flexibility Long delivery timesShort delivery times Process Choice

16. 16 Module 03: Manufacturing Design 4. Product Life Cycle Intro- duction GrowthMaturity Saturation Time Sales Factory Physics TOCMRP JIT Flexibility Cost Quality Dependability Cost Quality Cost Quality Dependability Cost Quality Dependability Job Shop Batch Assembly Line Continuous