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+ The Next Generation of Digital Advertising to Drive Business Results December 3 rd,

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Presentation on theme: "+ The Next Generation of Digital Advertising to Drive Business Results December 3 rd,"— Presentation transcript:

1 + The Next Generation of Digital Advertising to Drive Business Results December 3 rd, 2013 Twitter: @jostumpner @topfloortech

2 + Top Floor Technologies Website Design & Development Internet Marketing Web Analytics & Conversion Improvement Marketing & Branding Strategy Maximizing Online Marketing Results for Hundreds of Businesses Since 1999 Twitter: @jostumpner @topfloortech

3 + Getting the Most From Today’s Workshop Twitter: @jostumpner @topfloortech

4 + Agenda 1. Remarketing Basics 2. Targeting Strategies 3. Measuring Performance 4. Display Network Tips 5. On The Horizon 6. Q & A Twitter: @jostumpner @topfloortech

5 + Remarketing Basics Twitter: @jostumpner @topfloortech

6 + Remarketing Basics Twitter: @jostumpner @topfloortech

7 Remarketing Basics Twitter: @jostumpner @topfloortech

8 Remarketing Example Twitter: @jostumpner @topfloortech

9 Remarketing Examples Twitter: @jostumpner @topfloortech

10 + YouTube Remarketing Example Twitter: @jostumpner @topfloortech

11 + Examples of Various Remarketing Ads Twitter: @jostumpner @topfloortech

12 + Targeting Strategies Twitter: @jostumpner @topfloortech

13 Targeting Strategies Twitter: @jostumpner @topfloortech

14 Targeting Strategies Twitter: @jostumpner @topfloortech

15 + Targeting Strategies – Topic or Contextual Twitter: @jostumpner @topfloortech

16 + Targeting Strategies – Affinity Segments Twitter: @jostumpner @topfloortech

17 + Measuring Performance Twitter: @jostumpner @topfloortech

18 Measuring Performance Twitter: @jostumpner @topfloortech

19 Measuring Performance

20 Conversion Attribution Twitter: @jostumpner @topfloortech

21 Conversion Attribution Twitter: @jostumpner @topfloortech

22 + Display Network Tips Twitter: @jostumpner @topfloortech

23 Tips - Getting Started - Remarketing Twitter: @jostumpner @topfloortech

24 Tips - Getting Started - Remarketing Twitter: @jostumpner @topfloortech

25 Tips - Getting Started - Remarketing Twitter: @jostumpner @topfloortech

26 Tips - Getting Started - Remarketing Twitter: @jostumpner @topfloortech

27 Tips – Optimization Twitter: @jostumpner @topfloortech

28 + On The Horizon Twitter: @jostumpner @topfloortech

29 On The Horizon Twitter: @jostumpner @topfloortech

30 + Q & A Twitter: @jostumpner @topfloortech

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