1. Visibility Report – May 2013 Dr. Brendan B. Kelly Interim Vice President of University Advancement (as of July 1, 2013) Current: Director, School of Fine, Performing and Communication Arts

2. Value & Impact of Publicity May 2013 Press Coverage Generated by UWF: Advertising Equivalency: $125,375.01 Circulation/Traffic: 1,677,060,541 Audience Reach: 114,253,604 Additional Coverage Generated: Advertising Equivalency $33,711.66 Circulation/Traffic 96,088,179 Audience Reach 10,657,378 _________________________________________ TOTAL PRESS COVERAGE: Advertising Equivalency $159,086.67 Circulation/Traffic1,773,148,730 Audience Reach 124,910,982

3. How the Press is Covering UWF

4. What the Press is Covering at UWF

5. Where UWF Receives Press Coverage

6. Comprehensive Integrated Approach Image Management Strategy Strategic Communication Strategy Recent National Awards Moving Forward o Focus on impact by audience o Advancing social media/digital environments o Metrics for continuous improvement

7. Thank You