1. Social Media in Your Department Mary O’Connor Public Relations, Boston University

2. What we'll cover - Defining goals - Audience - Time & resources - Researching platforms - Content sources - Daily tasks - Analytics - Resources at BU

3. What are your goals?

4. Who is your audience?

5. batmoo, Flickr/CC

6. Available time & resources?

8. Goals + audience + time Platform

12. twitter.bu.edu

16. Where will your content come from?

27. What is your voice?

30. Daily tasks

33. What's your communication plan?

34. Images_of_Money, Flickr/CC

35. How do you measure success?

36. Awareness @Replies, follower growth Engagement Traffic Visits from your page Response Rate

37. Recommended tools

39. #MyDash series, blog.hootsuite.com

42. Resources at BU

44. bu.edu/news Social Media Guidelines bu.edu/news/about-pr/

46. bu.edu/brand

47. facebook.com/groups/BUsocial

48. Mary O’Connor mtunney@bu.edu 617-353-4198

49. Questions?