1. CUSTOM FABRICATORS INC. Presentation By, Aparna Asha V Deepthi J Sridhar P

2. What does Ben Lawson’s Custom Fabricators, Inc create value for Orleans ? Relationship -Ben Lawson knows the exact specifications of Orleans and hence the supply is done on time. The process of fabrication is very efficient. Transportation - Goods delivered in time. Maintenance of quality.

3. Have Orleans priorities changed? Priority has changed to reducing costs associated with elevators. Orleans is working on reducing the raw material cost. Priority on quality could be the same though.

4. Should Ben change his business model ? Yes - New Supplier (Mexico) No - Old Supplier (Bedford)

5. How should Ben position his company in the value chain? Most efficient manufacturer. Delivers goods in time. Understands the Orleans business.

6. What should Ben do to ensure his company’s future success? Convince Orleans for quality. Risks involved in geographical distances. Inexperience of Mexican suppliers compared to Bedford.

7. THANK YOU