1. Beer Production Value Chain
Jim Neyhard
Ag Bm 497a
Spring 2003

2. History One of the oldest recorded food products
Localized types and flavors
Monasteries help to commercialize beer

3. History Beer is a cultural product Germans and their lagers
English and their ales
Immigrants bring beer knowledge to New World
Commercial breweries take hold by 1850’s
Prohibition
1993 Beer sales reach $45 billion

4. Production Basic ingredients: malt, hops, yeast, water
Quality of inputs determines quality of beer
Fermentation: lager vs. ales
Packaging developments
Transportation developments
Take a tour:

5. Packaging and Transportation

6. Distribution
The Beer Game
Prohibition
World Markets

7. Marketing
Regulations
Tastes and Preferences
Market Segments

8. Final Thoughts….