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Ipsos Affluent Survey Asia Pacific 2014 Phoenix InfoNews Channel in 4 key markets in Asia
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Ipsos Affluent Survey Asia Pacific Ipsos Affluent Survey Asia Pacific IASAP (Previously known as PAX) Conducted by Ipsos MediaCT CATI – Computer Aided Telephone Interviewing (recruited and screened via CATI), continue main survey via CATI or complete the remaining survey through online Aged 25-64 and affluent/ business decision maker/ top management 10 markets* - Hong Kong, India (Mumbai, New Delhi, Bangalore), Jakarta, Seoul, Kuala Lumpur, Manila, Singapore, Taipei, Bangkok, Australia (Sydney & Melbourne) *Phoenix subscribes to 4 markets – Hong Kong, Singapore, Kuala Lumpur and Taipei
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There are 364,570 Ipsos Affluent Survey Asia Pacific affluent, business decision maker or top management audience watched Phoenix InfoNews in past 30 days. (4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)
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There are 941,076 Ipsos Affluent Survey Asia Pacific affluent, business decision maker or top management audience watched Phoenix Chinese or Phoenix InfoNews in past 30 days. (4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)
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Phoenix InfoNews Vs other channels 4 Markets HK/Sin/KL/TP watched in past 30 days Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)
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Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # International Flights (past 12 months) No. of Int’l Flights in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # International Flights (past 12 months) No. of Int’l Flights in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # Hotel Nights (past 12 months) Number of Hotel nights spent on Int'l Air Trips in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers are more likely staying in 4-star or 5-star+ hotels & resorts 4 Markets HK/Sin/KL/TP Types of hotels stayed during int'l trips (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers are high flying businessmen 4 Markets HK/Sin/KL/TP # Int’l Flights for business (past 12 months) No. of Int’l Flights for business in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers travel for business 4 Markets HK/Sin/KL/TP Destination of Business Trip (past 12 months) Destination of Business Trip in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers visit Asian countries for business 4 Markets HK/Sin/KL/TP Countries in Asia visited for Business Trip (past 12 months) Countries in Asia visited for Business Trip Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # Int’l Flights for leisure (past 12 months) No. of Int’l Flights for leisure in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers have oversea leisure trips 4 Markets HK/Sin/KL/TP Destination of Leisure Trip (past 12 months) Destination of Leisure Trip in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers visit Asian countries for leisure 4 Markets HK/Sin/KL/TP Countries in Asia visited for Leisure Trip (past 12 months) Countries in Asia visited for Leisure Trip Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers love leisure travelling 4 Markets HK/Sin/KL/TP Kinds of holiday of int'l leisure trips (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers are mobile gadget consumers 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers are more financially aware 4 Markets HK/Sin/KL/TP Ownership of Financial Products Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers love drinking 4 Markets HK/Sin/KL/TP Consume in past 4 weeks Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers love luxury products 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews viewers are top management 4 Markets HK/Sin/KL/TP % profile Index vs. Ipsos Affluent Survey 8.4% 6.4% 8.7% 12.9% Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews has a higher proportion of Business Decision Makers and Affluent consumers 4 Markets HK/Sin/KL/TP % profile – BDM & Affluent 23.0% 17.6% Index vs. Ipsos Affluent Survey Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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Phoenix InfoNews reaches unique viewers 4 Markets HK/Sin/KL/TP Additional reach of CNBC / BBC World Additional reach of Phoenix Chinese Additional reach of Phoenix Chinese / Phoenix InfoNews watched in past 30 days Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)
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Average hours spending per day Watching TV is still a major media activity amongst the Affluent and Phoenix InfoNews viewers 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)
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