2. Carlyn Kelley - Andrew Madey Lindsey Pearson - Trish Smith

3. Background - Est. ’95 by Two California Natives Pam Felix & Alan Cohen - Motto is “fresh, fast, and fun!!!” - Franchised in’03, now having 20 outlets in MD, D.C., VA, and DE -Franchise Fee $25,000 Royalty Fee 5% & Advertising Fee of 2% CalTor estimates anywhere $325,000- $585,000

4. Product/Service Description CalTor Provides Ongoing Support by Consulting –Email- Phone-Newsletters-Training Seminars- Location Visits Distributions/Logistics handled by Head Quarters Marketing and PR Handled by Third Party Firm

5. Product/Service Description Burritos-Quesadillas-Tacos-Fajitas-Salads, fresh daily Lean & Boneless Meats. No preservatives/fats in cooking Quick-Casual but Fun & Goofy Jungle Noise Day-Freeze-Pop Day-Night Mystery Price Burrito Wheel-Taco Talk (Newsletter)

6. Product/Service Description “ WALL OF FLAME” 40 Different Sauces To Choose From Fun & Goofy Atmosphere Nurtures Customer Relationships

7. Situational Analysis Strengths (Quick,Quality,Quarky Service/Products) Weakness (Poor Advertising, Employee Insurance) Opportunities (Health Craze, Convenience, Hispanic/Ethnic Food Trends) Threats (U.S. Agriculture Bio-Attacks, Sourcing Accusations, Lack of Local Brand Awareness)

8. Target Market College Students, College Faculty, Young Trendy Families (Intellectual Taco Eater) Customers Should Be Open-Minded, Educated and Trendy Money, Time, and Health Concious

9. Site Location Virginia Tech Campus, 302A N. Main Street, Blacksburg,VA. Foot Traffic Exceptional, Premium Exposure, Plenty of Parking, Space For Outdoor Seating, Located On Perimeter Of VTech Surrounding Area Meets CalTor Specs (Income, Competition, Education)

10. Marketing Strategy Uniquely Promoted Fresh, High Quality, Reasonably Priced Mexican Food Products Brotman– Winter- Fried Communications (BWF) Handles PR and Marketing Radio, Newspaper, Local Print, Collegiate Times and NRVToday

11. Recommendation Definitely Viable Location Located Near Large University and Thoroughfares Unique to New River Valley and B-Burg Staffing easy due to college population Build and Use For Future Expansion