1. The Longevity Epidemic Today 10,000 Americans will turn 65 years old. Pew Research Center

2. The Longevity Epidemic The Longevity Epidemic has become a global phenomenon. Never in history has there been this many senior citizens on Earth. In the U.S., life expectancy is continuing to climb, medicines are improving and longevity is increasing. We have never known a world of where seniors account for such a large part of our population and we are not prepared to face this epidemic.

3. The Longevity Epidemic Population Growth In 1990, 4% of the U.S. population was over 65 Today, 13% of the U.S. population are over 65 By 2030, 20% of the U.S. population will be over 65 Stanford Center on Longevity, USA Today and World Bank Life Expectancy In 1971: 71.1 years In 1991: 75.4 years In 2011: 78.6 years

4. The Longevity Epidemic Administration on Aging

5. The Longevity Epidemic Transgenerational.org “The United States contains more people age 65 and older than the total population of Canada.” Projected Acceleration of Global Aging Population

6. Living Longer, Not Better  Chronic Illness  Sensory  Cognitive PepsiCo’s Center for Human Understanding and USA Today Old age can be broken down into three main principles that show the effects of increasing longevity, but the quality of life for seniors may not necessarily be better.

7. Living Longer, Not Better  70% of older Americans have heart disease  60% of older Americans have arthritis  25% of older Americans are obese  20% of older Americans have been diagnosed with diabetes USA Today Senior Age Group with at least one chronic illness 80%  Chronic Illness—

8. Living Longer, Not Better  Sensory —declines “over time [and] can have profound effects on Boomers’ ability to see, hear or respond”  Vision —designs that have sufficient contrast, use a larger font size and use simplistic graphics will better register with older adults  Hearing —hearing-impaired adults “may have trouble distinguishing sounds, especially high-pitched sounds against background noise.”  Dexterity —changes in flexibility and strength effect the way older adults are able use products or maneuver in spaces PepsiCo’s Center for Human Understanding

9. Living Longer, Not Better  Cognitive —“the capacity to process information remains intact with age but becomes slower”  Aging-related cognitive changes —seniors need more time to “absorb information at their own pace”  Environmental learning influences —seniors are more distracted by “background noise or irrelevant stimuli”  Short-term memory decreases —seniors lose the ability to remember simple things and forgetfulness increases PepsiCo’s Center for Human Understanding

10. Sizing the Economics  “The median age of the American workforce is about 41 year old, compared to twenty years earlier when it was nearly 36.”  “The average age at which U.S. retirees say they actually retired is at 61 [in 2013], up from 57 in the early 1990s.” April 4-14 2013 and May 23, 2013 Gallup Poll and Bureau of Labor Statistics Workforce By Choice 75% Americans Working Past Retirement Age: 75% By Necessity 40%35%

11. Sizing the Economics Deloitte.com and Forbes.com Buying Power Total U.S. Consumer Demand Total U.S. PopulationTotal Net Worth of American Households

12. Sizing the Economics Average Spending Americans Average Household Spending (Indexing Senior Households over Average Household) Bureau of Labor Statistics’ Consumer Expenditure Survey ItemIndex (%) Food93 Furniture87 Major Appliances98 Small Appliances109 Household Textiles105 Apparel88 Transportation93 New Vehicles100 Old Vehicles85 Health Care137 Drugs176 Entertainment96 Insurance90 Other Expenses103 Total96

13. “Older people are the only natural resource in the world that is actually growing.” —Laura Carstensen, PhD, Founding Director, Stanford Center on Longevity