1. Regression analyses Model constructs per brand & modality Likeability, Affect, Brand knowledge, Brand attitude, Recognition 1

2. DC Audio Regression 2

3. DC Audio Visual / regression 3

4. DC Visual / regression 4

5. DS Audio / regression 5

6. DS Audio Visual / regression 6

7. DS Visual / regression 7

8. FE Audio / Regression 8

9. FE Audio Visual / Regression 9

10. FE Visual / Regression 10

11. MW Audio / Regression 11

12. MW Audio Visual / Regression 12

13. MW Visual / Regression 13

14. OD Audio / Regression 14

15. OD Audio Visual / Regression 15

16. OD Visual / Regression 16

17. Q8 Audio / Regression 17

18. Q8 Audio Visual / Regression 18

19. Q8 Visual / Regression 19