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Published byToby Ford Modified over 8 years ago
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TAYLER VIEGUT & BECCA SCHREIBER MARKETING Franchise Actvity
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Arby’s
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Franchise Fee- 37,500 for the first restaurant 25,000 for each additional restaurant Covers equipment, packaging, marketing, and training
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Periodic Royalties Calculated 8.2 % of gross sale
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Trademarks & Names Share with Wendy’s
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Location Select a good location convenient for all If needed Arby’s will provide new location
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Territory No Due to too lack of business for another Split amount of incomes
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Franchisee Requirements All supplies come through the franchiser
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Terminating Franchise Agreement If franchiser doesn’t fulfill obligations Fraud Not adhering to territory protection Misuse of marketing fund Bankruptcy Criminal Charge
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Heirs? Based on opinions of franchisers and the fields which they operate Some can & some can’t
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Advertising & Promotion The franchisee is the one who they go through
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Buying Franchise No, we don’t feel as if buying a franchise is a viable option for us. Feel differently of fast food Different ideas for ways of living
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