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LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 COMMUNICATIONS STRATEGY FOR THINK-TANKS - New Media Kathryn Corrick, 24 May 2010.

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Presentation on theme: "LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 COMMUNICATIONS STRATEGY FOR THINK-TANKS - New Media Kathryn Corrick, 24 May 2010."— Presentation transcript:

1 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 COMMUNICATIONS STRATEGY FOR THINK-TANKS - New Media Kathryn Corrick, 24 May 2010

2 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 I could have chosen to talk about many different things this morning… http://www.flickr.com/photos/vauvau/3989766534/

3 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 But I thought I would focus on social media, advocacy and…

4 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 How to get attention

5 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 Overview What makes media social? Advantages for think-tanks A simple over arching approach Amnesty International case study

6 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 What makes media social? In pairs or small groups discuss what makes media social?

7 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 PEOPLE What makes media social?

8 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 Other attributes: Conversation and two way communication Dialogue not monologue Many to many conversations Reciprocity and sharing Relationships and networks of relationships Word-of-mouth / gossip Trust and relationships of trust The importance of honesty and integrity Openness Ease of use, or easy process to enter into

9 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 ‘It needs to be said that ‘digital’, and all the new stuff that we call ‘social media’, isn’t really the point; relationships are the point. Same as it ever was.’ - Steve Bridger Source: http://www.stevebridger.com/2010/03/putting- your-people-at-the-heart-of-your-social-media- strategy /

10 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 A few advantages for think-tanks Ability to listen to what is being said about you and policy areas Stakeholders and supporters becomes identifiable as a people not just demographics or target audiences Create trusted relationships with supporters, journalists, policy makers Ability to react and respond to queries directly and quickly Share good news and ideas Find and create direct relationships with evangelists, thinkers, journalists, politicians and new supporters Go beyond the easy headlines – ability to explain complexity when appropriate Create a continuous conversation rather than stop-start communications Lower costs Reputation management Speed

11 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 How? Attention please!

12 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 An overarching approach Listen Engage Be interesting Be useful Create shareable things

13 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 But…

14 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 1.Not everyone uses social media in the same way

15 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 2. A strategy that works in one country might not work in another http://www.vincos.it/wp-content/uploads/2009/06/wmsn-06-09.png

16 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010

17 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 3. Research required… here are a few free tools to find out where your stakeholders may be active http://www.socialmention.com http://www.addictomatic.com http://www.howsociable.com http://www.spezify.com http://ubervu.com http://www.google.com/alerts http://www.google.com/insights/search http://www.twitter.com/search http://www.technorati.com

18 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 A case study

19 LinkedIn, Facebook & Twitter, 18 May 2010 © Kathryn Corrick 2010 Questions?

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