1. We enable companies, governments and non-profits to communicate with the 3B people living in emerging markets.

2. 3B people The Challenge: 3B people are disconnected from valuable information Distance Infrastructure Languages Literacy

3. The Solution: Mobile penetration rates – everyone now has a mobile phone! “In 2013, there were some 96 cell phone subscriptions for every 100 people in the world.” -UN Telecommunication Agency, 2014 “In 2014, there were 329 million unique subscribers in Africa, equivalent to a penetration rate of 73% of people older than 15.” -GSMA, 2014

4. But some pieces are still missing… 1 st Generation M4D tools focus on SMS, leaving out the low-literacy citizens. Custom software development for each project is expensive, time-consuming, and inefficient. Getting connected with mobile operators is slow, expensive, and out-of-reach for small projects and pilots. It’s hard to get the design of mobile engagement right, especially when trying this for the first time.

5. VOTO was created to solve these problems We transcend the literacy barrier by reaching people in their own language, without written text. We offer simple and reusable software tools that don’t need any setup or technical capacity. We established lower-cost mobile connections that are ready to go in every country of the world. We provide thoughtful design consulting and research on how to translate mobile engagement to impact.

6. Over 3 Million people reached Used by 500+ organizations Based in Ghana, founded 2013 In 38 countries VOTO, a social enterprise, is the world’s fastest-growing mobile engagement platform

7. Our 500+ partners have used the VOTO platform to distribute content, gather evidence, and effect behavior change

8. We encourage our behavior change partners to leverage the power of VOICE – because it works 10x 2x 4x Based on a VOTO & World Bank comparative study in Ghana, 2014

9. 1.Distributing educational content – and modifying it in real-time – directly to women on their mobile phones 2.Social norming through peer-to-peer messaging and engaging Heads of Household Today we will discuss two case studies that leveraged the power of voice to effect healthy behaviors

10. Maternal Health Changing maternal behavior and improving health outcomes for mothers and babies through mobile education. Type:In/Outbound IVR Content:60-Week Curriculum Reach:8,000 Women Country:Northern Ghana

11. Prenatal content, tied to subscribers’ due date, was delivered directly to women, and adjusted in real-time

12. Users are satisfied……and taking healthier behaviors 57% of births in Ghana attended by a health professional The result was a staggering 30% increase in women having an attended birth (compared to national average) Mothers accurately (>90%) report fever, diarrhea and cough in their children using IVR.

13. Healthy Behaviors Assessing the additional impact of mobile messaging on knowledge and behavior changes that may reduce morbidity and mortality in children under five Type:Outbound IVR Content:Peer-based messages Reach:3,000 People Countries:Northern Ghana

14. “Peer-to-peer messages have a greater impact on healthy behavior change than authority messages.” Listenership was highest for women who received messages on their husbands’ phone… Through A/B testing and qualitative research, we discovered new ways to engage rural women on behavior change And content was retained at greater rates when delivered in narrative format from a peer vs. from an authoritative voice

15. Rebecca Weissburg, VP Strategic Partnerships rebecca@votomobile.org