1. Enabling Local P2P Marketplaces Tribe Networks, Inc. April 16, 2004

2. Persistent IdentityPaid Leads Market Community and Trusted Networks Match Yahoo Classifieds (Friendster) Amazon CraigsList JDate iVillage PlanetOut Social Networks Yahoo! Groups Ebay Monster Google Blogs Plaxo Internet Today  Paid Leads

3. $7-9B by 2008 (mostly B2C) Local Online Classifieds – Big Open Opportunity Sources: Jupiter Online Reports, Kannon Consulting, interviews with newspaper executives

4. How Items Are Sold Locally Note*:Respondents may have selected more than one media/channel. Source:Kannon Consulting, Private Party Study, August 2003, Q3: “The last time you sold an item to another individual, how did you find the person to sell it to?” Word of mouth/email Garage sales/ local signage Local onlineLocal print media Commercial MediaNon-Commercial (person-to-person) 38% 45% 27% 11% No Local P2P Marketplace

5. Identity + Community + Trust = Higher Value Local Leads

6. Banner (display) In-Content In Activity (search) In-Context (classifieds) Clear purchase intent Online Classifieds = More Targeted Advertising For Local Business

7. Enabling Local P2P Marketplaces Tribe Networks, Inc. April 16, 2004