1. Persuasive Writing English II

2. Denotation vs. Connotation

3. Denotation, of course, is the strict, “dictionary” definition of a word. Connotation, then, refers to the emotions and associations attached to words that may not necessarily reflect the proper definition. If misinterpreted, a poor word choice or recognition of wording would dramatically alter imagery, tone/mood, or even the message of the story. Denotation vs. Connotation

4. Connotation Exercise #1 Below are groups of words which are often used to describe people. What are the connotations of the words? Childlike, Youthful, Childish, Young Disabled, Crippled, Handicapped, Retarded Relaxed, Laid-back, Lackadaisical, Easy-going Slim, Skinny, Slender, Thin Cheap, Frugal, Miserly, Economical Young, Immature, Juvenile, Youthful Inquisitive, Interested, Curious, Convivial Confident, Secure, Proud, Egotistical Lovely, Knockout, Beautiful, Stunning Talkative, Conversational, Chatty, Nosy Childish or childlike?

5. Connotation Exercise #2 Read the sentences below. Can you identify the words that have a negative connotation? Bedford is an uppity neighborhood, but the rents are cheap. On my flight to Los Angeles, I sat next to this babe. She was absolutely stunning. Every morning my neighbor takes his mutt to the park. It always barks loudly when leaving the building. You need to be pushy when you are looking for a job. Bob is quite vocal at every staff meeting. He always speaks.

6. Persuasive Writing: The Goal To influence others, to convince others, or to move others to take action. To take a stand on an issue or offer your own interpretation of something

7. Persuasive Writing Should… Defend an opinion or a course of action Convince a reader to agree with or at least consider an opinion Offer convincing evidence to support an opinion

8. Examples Editorials Reviews of movies and books Advertisements

9. Features Must include a logical, persuasive appeal Tone can be casual or serious - - but must be reasonable and persuasive Topic sentence should be a statement of opinion Must be controversial: not everyone would agree

10. Features Must be significant, rather than trivial or highly personal Must be supportable with reasons, facts and examples Support contains specific information that interests the reader

11. Language Should be fair and unemotional -- watch strong connotations of words Specific, concrete language Consider audience background and knowledge of the topic -- define unfamiliar terms

12. Writing Consider opposing viewpoint at all times: Choose a topic you know something about Prepare by listing evidence for and against your opinion Build from least important evidence to most important