1. Internet: Growth of Online Life, Trends 2005 Growth of Internet Activities – 2005 Survey by the Pew Internet & American Life Project Presentation by Cy Cooper & Frank Shala

2. Shopping News Sports Finance Internet Growth

3. Growing Diversity Initial online community: Rich, white males Envisioned new, virtual world order Sentimental attachment Subsequent online community: Women, minorities, lower socio-economic classes Sought productivity, connections No sentimental attachment

4. Different Strokes for Different Folks

5. Internet Activity

6. Demographics

7. User Communities

8. Health Applications

9. Civic Applications

10. Government Applications

11. Daily Online Time Novice dial-up user83 min. Veteran dial-up user94 min. Broadband user 107 min.

12. Broadband Growth

13. Broadband User Income Level

14. Broadband vs. Dial-Up Activity

15. Election News Sources

16. Broadband E-citizens South Korea(1)21.3% Hong Kong(2)14.9% Canada (3)11.2% ︴ United States (11) 6.9%

17. FPS Doug Video

18. Online Issues Email: Spam and Productivity Lack of non-verbal communication (symbol usage, ☺, LOL, teleconference) Malicious software: worms, viruses, spy- ware (virus checker, security programs) Game and other addiction (self-control) Pornography Terrorism

19. Summary of Internet Usage Priorities 1)E-mail (mail pigeon) 2)Information searching (library) 3)Entertainment (amusement park) 4)E-commerce (shopping center)

20. Broadband Activity Summary Continued high growth Work &Product related research General information searches Video based information Blog activity Obtain political information (2 nd to TV) Mobility activity (wireless)

21. References Lee Rainie, et. al. http://www.pewinternet.org/pdfs/Internet_ Status_2005.pdf http://www.pewinternet.org/pdfs/Internet_ Status_2005.pdf A. Kinicki and R. Kreitner. Organizational Behavior: Key Concepts, Skills & Best Practices. New York, NY: McGraw-Hill, 2006.

22. Any Questions? (and thank you for your attention)