2. Károly NAGY Bologna, July 3, 2002 1 The CENTREX Experience Reliable exhibition statistics (auditing) Measuring (and merits of) values Certification and publishing of data

3. Károly NAGY Bologna, July 3, 2002 2 Basic reasons Needed sales points Needed to show we excel We are better, our data are transparent, clear, comparable THEY CONSTITUTE CERTIFIED VALUES

4. Károly NAGY Bologna, July 3, 2002 3 Data are important To measure / present market values (like other media) To show what the investment brings out of the expenditure

5. Károly NAGY Bologna, July 3, 2002 4 The Values Number of (paying) Exhibitors (paid up) Size of the Show Number of Visitors Quality of the Show Visitors Exhibitors

6. Károly NAGY Bologna, July 3, 2002 5 How to Prove Outside – third party – assurances Auditing by internationally recognised firm not the regular financial auditor

7. Károly NAGY Bologna, July 3, 2002 6 What to do in-house Train own staff Make them understand why is it important Establish suitable incoming documents Establish suitable own EDP solutions

8. Károly NAGY Bologna, July 3, 2002 7 What to do ex-house Educate exhibitors to understand criteria Properly fill in suitable application forms A long process You might not be arrogant, pushy

9. Károly NAGY Bologna, July 3, 2002 8 Assurance for auditing company Application form is suitable for easy processing EDP is suitable for the purpose and unintrusable Output EDP provides for their auditing To know what we intend to use (in marketing communication, positioning)

10. Károly NAGY Bologna, July 3, 2002 9 Do not forget! These documents are of financial character It is best done by professional financial auditing company However, not a usual financial controlling It is needed only for generating transparent, creditworthy marketing arguments, sales points!

11. Károly NAGY Bologna, July 3, 2002 10 The CENTREX Story Similar situation, similar challenges Joint answer to an urgent need Trust and experience Taking what was available elsewhere

12. Károly NAGY Bologna, July 3, 2002 11 CENTREX use of audited statistics Use in all our marketing communication: brochures, comparisons, press work, aggregate statistics Publicise in the countries and internationally Brochures help unfamiliar company make right decisions (about a first participation) Guidance for foreign trade associations, chambers (to recommend right shows to members)

13. Károly NAGY Bologna, July 3, 2002 12 Qualification and Certification Statistics and research Qualification starts with tested uniform categories, understanding Certifiable and certified Publicity of certification

14. Károly NAGY Bologna, July 3, 2002 13 Quality data on exhibitions Research among exhibitors –part available before the show - certifiable –subjective opinions during/after show Research among visitors –Sample vs. registration –smaller investments - higher optimism

15. Károly NAGY Bologna, July 3, 2002 14 CENTREX geographics

16. Károly NAGY Bologna, July 3, 2002 15 Thank you for attention We are available at: CENTREX International Exhibition Statistics Union BUDAPEST EXPO tér 1. Phone/fax: +36-1-2636368 E-mail: info@centrexstat.orginfo@centrexstat.org Or visit: www.centrexstat.org