1. Font Type (and S i z e ) Matters …especially for ‘distance’ viewing Serif vs. non-serif (aka…sans serif) TECHNICAL COMMUNICATONS Spring 2016 - Althoff Lecture 05a

2. “Visual” Type Computer Screen / Projection (think PowerPoint slides, then Internet browsing) Print (think handouts, exams, lab sheets, etc.) Media (think TV) Drive-bys (think street, business signs / signage, billboards)

18. Some background “sans” is French for “_____________” Can think of “extra” extensions as “_______” in the serif font group….or as “__________” Ex. Rio Grande Times New Roman was designed for use in newspaper printing presses in 1932 and is not ideal for use in a modern printed book. It is also a very common font and can make a book appear amateurish—many “experts” strongly suggest selecting another serif font book type print.

19. Some more background…. ____________ are not easily readable on computer monitors….the “little lines” may “flicker” more (although this is getting better with the improvement in monitor quality) Size matters….too…but that’s another day (although will offer: ___________ than 24 pt font is probably doing your audience/ students/colleagues a disservice)…suggest you at least go with 28 pt.

20. “Visual” Type ________________________ - (think PowerPoint slides, then Internet browsing) Go with non-serif (sans-serif fonts) (except maybe scientific names) ArialFranklin Gothic CalibriTrebuchet Comic SansTahoma

21. “Visual” Type ______ (think handouts, exams, lab sheets, etc.) Go with serif Times New Roman Georgia Century Garamond Etc. or san-serif Arial, Franklin Gothic, Calibri, Trebuchet, Comic Sans, Tahoma

22. “Visual” Type Drive-bys (think street, business signs / signage, billboards – bulletin board “stuff”) Best use non-serif—especially for titles, headings, subheadings But, if expect “close-up” reading…._________

24. FONT TYPE & SIZE MATTER

25. Font Summary – PowerPoint Slides ______ serif fonts--unless for scientific/binomial names) ______ too small of font-- < 24 pt. is too small __________—do not switch (often…especially on the same slide) font types