1. Hidden Slide

3. Closing Session

4. What we learned today – The items important to your customers Durability/Reliability Fuel Efficiency/Value Design and Comfort Capability (Towing/Hauling/4x4)

5. Closing Session Durability/Reliability – LD Proven engines Recommended by Consumer Reports magazine Hydroformed frame – HD Proven engines Strong frame for years of service

6. Closing Session

8. Fuel Efficiency/Value – LD HEMI ® with FuelSaver MDS, BIC aerodynamics Competitively priced – big reason more buyers are switching to 1500 than others –HD Economical, long-lasting engines No DEF with Cummins ® Lowest-priced HD in Canada

9. Closing Session Design/Comfort – Both have comfortable, well-designed interiors with great controls and ergonomics – Innovative cargo solutions – LD Class-exclusive rear coil springs – HD Cab hydromounts

10. Closing Session Capability (Towing/Payload/4x4) – Payload Win some, lose some matchups, but always competitive – Towing Competitive towing LD – great control with rear suspension and Trailer Sway Control HD – impressive trailer towing plus unrivalled control

11. Closing Session Capability (Towing/Payload/4x4) – 4x4 LD – two great systems that are the equal of the competition’s systems HD – Power Wagon ®

12. Closing Session Resources for You Competitive Comparison Pocket Guide Competitive Claim Answers “Job Aid” Axle Ratio Explanation

13. Thanks for Attending! Don’t forget: – We have truly great, fiercely competitive trucks – Sales are growing With all the new support – and your help – sales will go higher still! Closing Session