1. 6 STEP GREEN LIGHT SELLING SYSTEM & THE PROPERTY LAUNCH FORMULA With Darren & Kate Mancuso, Kyle Garifo & Dione Saliba

2. PROPERTY LAUNCH Sell Your Flips in as Little as 90 Minutes by Deploying the PROPERTY LAUNCH and Our 67 POINT MARKETING PLAN

3. CASE STUDY: 2160 ARTHUR AVE Launch week 5/18/15 Listed for $294,900 on 5/22/15 Sold for $290,000 on 5/28/15 Launch Scheduled for 5/24/15 Closed 7/2/15

6. CASE STUDY: 14915 ESTHER AVE Launch week 7/20/15 Listed for $264,900 on 7/23/15 Sold for $275,000 on 7/28/15 Launch Scheduled for 7/26/15 Close Scheduled for 8/13/15

9. WHO ARE WE SELLING TO? 84% of recent Buyers used financing to purchase their home. We are marketing to Realtors and Buyers with Realtors! January 1 2016 N.A.R. report www.realtor.org 84 %

10. WHO’S BUYING HOUSES IN 2015? 88% of all Home Purchase Transactions are Completed with the use of at least 1 Realtor! We are selling to Buyers with Realtors with Financing! January 1 2016 N.A.R. report www.realtor.org 88 %

11. Young Boomer’s Born 1954-1963 Older Boomer’s Born 1943-1954 Silent Generation Born 1925-1942 January 1 2016 N.A.R. report www.realtor.org WHO’S BUYING HOUSES IN 2016? 31 % Gen Y Born 1983-2000’s Gen X Born 1964-1982 30 % 16 % 14 % 9%9%

12. GEN “Y” IS THE LARGEST SHARE OF HOME BUYERS AT 31% A.K.A. “Millennial” / “Boomerang” / “Peter Pan” Gen Delaying adulthood rites of passage like marriage, house buying, having kids into later years Birth years 1980’s into early 2000’s Current ages: 14-33 years old 1st step in home buying is to look online Gen Y & Gen X are most likely among all generations to look online for properties for sale. Gen Y

13. Gen Y and Gen X Buyers using financing to buy their home Gen Y has the largest share of first time buyers Gen Y buyers found their home on their mobile device Gen Y use their mobile device GEN “Y” IS THE LARGEST SHARE OF HOME BUYERS AT 31% Silent Generation Buyers using financing 97% 55% 76% 26% 50%+

14. GEN “X” IS THE SECOND LARGEST SHARE OF HOME BUYERS AT 30% Josh is Gen X A.K.A. “Children of Baby Boomers” Birth years 1960’s into early 1980’s Current ages: 34-54 years old 1st step in home buying is to look online Gen Y & Gen X are most likely among all generations to look online for properties for sale. Gen Y and Gen X Buyers using financing to buy their home Silent Generation Buyers using financing 97% 55%

15. WHO’S BUYING HOUSES IN 2016? 88% of recent Buyers used financing to purchase their home. We are selling to Buyers! We are selling to Buyers with Realtors! We are selling to Buyers with Realtors with Financing! We are selling to Buyers with Realtors with Financing between the ages of 30-55! We are selling to Buyers with Realtors with Financing between the ages of 30-55 who like mobile devices and technology to look for homes! 88 % January 1 2016 N.A.R. report www.realtor.org

16. NATIONAL ASSOCIATION OF REALTORS Young Boomers 3rd Older Boomers 4th Our Property Launch Formula and 67 Point Marketing Plan are geared towards selling houses to these types of buyers. 16 % 14 % 9%9% Silent Generation Last

17. Purchase Price$50,900 Improvements $65,000 Private Money $115,000 Listed $189,900 Sold in 90 minutes$194,000 OVER ASKING PRICE Sold it using my Property Launch Formula Darren learned in $40K Flips Coaching Classes FINAL NET PROFIT $43,395.85 “My wife Kate thought this was tacky, but it works awesome. EVERY car that goes by slows down. 3 people stopped and got out of the car in the 10 minutes it took to put these in the yard. Bingo!” ~ Darren Mancuso CASE STUDY: STUDENT PROPERTY LAUNCH Darren Mancuso 1612 Marlowe Ave. Lakewood, OH Flipped with none of his own cash or credit

18. $40K FLIPS STUDENTS PROFIT BIG TIME $43,395.85 PROFIT on 12.30.13

19. Darren‘s 2nd Property Launch Case Study #21 March 3rd 2014 Darren Sold his Last 4 Deals at FULL ASKING PRICE OR HIGHER!

20. 5 RULES THAT SELL A HOUSE #1 MARKETING #2 EXPOSURE #3 PRICE #4 LOCATION #5 SCARCITY

21. MARKETING A Top Notch Marketing Process EXPOSURE PRICE RETAIL PRICE / OFFERING IT AT A DISCOUNT Offer the property at least 15% off of its true value Right in the median home value $150,000 List / $119,900 = $30,000 true real equity Perfectly staged, renovated and cleaned 5 RULES THAT SELL A HOUSE 2 1 3 Exterior (Curb appeal) Grass cut and edged, bushes perfectly manicured Bald spots in the grass have new sod Open House atmosphere that feels like a home, not just a house

22. LOCATION 5 RULES THAT SELL A HOUSE 5 4 3 In a Subdivision / Development More traffic to a Property Launch Main road, Development pool, Quiet streets, Neighbors, Bus stops for schools, Close to schools, Is it in a top notch school district? One Property One good deal out there that buyers want "Won't last long - $30,000 below market value" Bonuses that disappear at a certain day and time SCARCITY

23. MISCELLANEOUS Style of Home Uniqueness of a Home Motivated Buyers Floor Plan Perfect World 4 bed / 2 bath / finished basement Minimum 3 bed / 1 1/2 bath / hopefully a finished basement

24. CREATE A HUGE BUZZ Your goal here is to create a HUGE Buzz Using “Cell Phone Capture” Technology is just one way we drive people to our house Takes 3 full weeks to pull this off and have everything done and ready

25. IDEALLY A 3 WEEK PROCESS WEEK OF March 7 th Staged / Cleaned / Perfect Condition / All Construction Materials Moved Walk Thru and Punch list Week 1 Week 2 HYPOTHETICAL SCENARIO Property Launch on Sunday, March 27 th, 2016 Week 3 WEEK OF March 14 th All Planning / Creating All Marketing WEEK OF March 21 st Deploy all marketing and execute Very 1st time anyone can see or buy the house

26. WEEK1: STAGED All the construction materials are removed Perfect, clean condition Not a speck of contractor evidence anywhere The following Monday / Tuesday I want to do my walk thru

27. WEEK 1: PUNCH LIST YOUR WALK THRU With blue contractors masking tape Rip off small piece about the size of your thumb or thumb nail FROM YOUR LISTING AGENT I guarantee you that there will be a small punch list. Give the contractor another week to fix everything on the punch list

28. SET AN OPEN HOUSE DATE – March 27th Allows us to work backwards Contractors and improvements have a HARD DEADLINE! Marketing calendar can be reverse engineered Have access to a cell phone capture software Buyers on Fire, instantcustomer.com Have access to an email capture software for Email Broadcasting iContact, Feedomsoft, Realeflow, V4… STEP 1: OPEN HOUSE DATE

29. 100% renovated Unique offer Drawing Free cookies Give away a TV Selling it for 15-20% below market value STEP 2: MARKET THE PROPERTY What's unique about your property that you can market? Why does someone need to see your house more than any other property in that community? Gated community Professionally staged Stainless steel appliances Wine cellar In-ground pool Work from home office Sell the property fully furnished

30. REALTOR’S RUN THE PROPERTY LAUNCH FORMULA We had 34 Buyers walk thru Melody Lane. We SOLD Melody Lane in 90 minutes This is “Realtor Rob”. He runs the Property Launch for us.

31. The “Ethical Bribe” = The Drawing The “Total Home Bonus Package” = ONLY IF THEY MAKE AND YOU ACCEPT A QUALIFIED OFFER = ZERO RISK REALTOR’S RUN THE PROPERTY LAUNCH FORMULA

32. OFFER “ETHICAL BRIBE” DRAWING = $200 - $400 SPA / GIFT CARD, IPAD, IPHONE 6 To Anyone who shows up at the Property Launch Drawing at end of the Open House This drives in a ton of showings / buyers in just 90 minutes OFFER “TOTAL HOME BONUS PACKAGE” - $10,000 IN BONUSES (RISK FREE) If they make a QUALIFIED offer by Tuesday at 8pm Patio Set, Mower, Grill, Big Screen TV $1200 Towards Closing Costs 1st months mortgage Payment Staging Furniture Fridge, Stove, Micro, Washer, Dryer REALTOR’S RUN THE PROPERTY LAUNCH FORMULA

33. Drawing ideas with $100-$200 Be Gender Neutral Be Local Think “gadgets” Apple Watch Drone Tablet / Kindle Fire / iPad Golf Trip Generates foot traffic / people in the front door STEP 3: THE ETHICAL BRIBE Decide on the Ethical Bribe Drawing Idea iPhone 6 Sunset Dinner Cruise Limo and Dinner Weekend Getaway Tickets to a Concert or Event Home Depot Gift Card Massage Gift Card

34. STEP 3: THE ETHICAL BRIBE Psychology We only need 1 person to be interested But that 1 person needs to feel like they are going to lose the house if they don't write an offer TODAY! Have a TON of foot traffic Have other buyers Realtors Neighbors “If I don't write an offer today I’m going to lose this house”

35. Decide on the Total Home Bonus Package Idea Final Irresistible Offer Closing Costs - $1,000 1st Months Mortgage - $1,200 Home Warranty - $400 Staging Stuff - $5,000 Washer/Dryer - $600 $3,550 worth of stuff IF they write and we accept a qualified offer by Tuesday at 8pm STEP 4: BONUS PACKAGE Drone - $300 Lawnmower - $200 Bistro Set - $175 Tablet / Kindle Fire / iPad Fridge / Stove / Micro - $2,500

36. STEP 5: STAFF For every 100 calls - about half the people will show 50 people = 5 Reps / Agents For every 10 people who show - you’ll want 1 Rep there

37. STEP 6 – MARKETING Week Prior to Open House Create Sign-up Sheet PropertyLaunchSignUpMaster.docx Raffle Tickets Wal-Mart Dollar Store One Stub for Us / One Stub for Them

38. STEP 6: MARKETING Create all the SignsDrawing Signs - Ethical Bribe Open House Sunday 2-4 pm “Stop By to Enter Our Drawing Between 2-4 pm Sunday” www.FastSigns.com White Corrugated H-Stakes “Spa Package Given Away at 4pm Today” Magnum Sharpie with a 1 Inch Tip“DEAL” “MUST SELL” “$30,000 BELOW MARKET VALUE”

39. Create the Flyers for the Drawing “Massive Open House Property Launch” “Sunday (Date) 2-4 pm” “Stop By and Be Automatically Entered To Win A Spa Package Valued At $300 To (Spa Location)” “No Cost Or Obligation To Be Entered” “Stouffer Realty Welcomes All Real Estate Agents, All Mortgage Brokers And Bankers, All Neighbors and BUYERS” “Qualified Offer By Tuesday (Date) at 8pm Also Gets (Fill In Offer)” “Bring A Buyer and Get (Offer)” “Anyone Can Win!” STEP 6: MARKETING

40. Create the Flyers for the Irresistible Offer Create the Flyers for the Local Realtor Offices Direction Signs Put up around the Neighborhood on Tuesday “Open House This Way” “Sunday 2-4pm” Re-use Create the MLS Listing STEP 6: MARKETING

41. Create the Facebook Event Create Facebook Ads within 10 Mile Radius of Subject Property Write the Text Blasts Write Email Copy to Our Buyers List Create and Set Up the Cell Phone Capture Phone Number Birthday Yard Signs - $50-$75 Gnomes, Penguins, Balloons, Pink Flamingo's Buy a box of 100 flamingo’s for $100 on Craigslist or Amazon.com Hire a guy to dance around in a monkey outfit www.overnightgreetings.com

42. Mortgage Broker Handouts Frank Zubel, Mortgage Broker at Nations Lending Corp With Computer to Pre-Qualify Walk in Traffic on the spot Loan Officers Real Estate TV Showcase Sunday Mornings 60,000 unique viewers each week Mortgage company pays for this Advertise the Property to Josh's Millennium Mailing list Millennium Flyer to Private Lender Database Physical Flyer STEP 6: MARKETING EMBARRASSING AMOUNT OF MARKETING

43. Title Company Email Broadcast Marketing to Realtors in their database Realtor Export list of the realtors emails and phone numbers out of the MLS and Import into Email Platform and Cell Phone Broadcast Platform Text and Email all Realtors EMBARRASSING AMOUNT OF MARKETING All Phone Calls are Directed to Cell Phone Capture Software (Buyers On Fire) Then Re-directed to the Listing Agent (Rob) YouTube / Virtual Tours / iPhone / Flip Cam Only If The House Doesn't Sell STEP 6: MARKETING

44. Buy Staging Stuff www.cort.com www.rentacenter.com Hire a professional stager $40 / hr. Provide Free Food Coffee, Drinks, Cookies, Snacks Catered Lunch of Sandwiches Tables and Chairs and Table Clothes Drawing Package worth $100-$200 Reward Package STEP 6: MARKETING

45. Gathering Opt – Ins and Building Your Buyers List All marketing messages drive traffic to cell phone capture or website capture Market your Property Launch hard using your Buyers on Fire phone number starting Monday Once you begin to get showing requests, let them in the property early. Remind them that if they like the property, they need to make an offer prior to Friday to cancel the Property Launch!

46. 8 Weeks Before Property Launch Add a Coming Soon Sign in the Front Yard With Phone Number STEP 6 – MARKETING DON’T FORGET

47. MONDAY – 3.21.16 (Pre-Launch Day 1) MLS listing if going active with professional pics Realtors Sign in front yard Craigslist and Backpage marketing goes active (9am, Noon, 5pm) Facebook Event goes active – invites to all friends Facebook PPC goes active www.postlets.com go active and syndicated www.sellpoint.com goes active and syndicated Email Broadcast to Buyers List goes active Title Co. email broadcast to their list of Realtors and Buyers Email broadcast to all Realtors on your list Postcards to neighbors using “USPS” door to door STEP 6 – MARKETING WEEK OF THE PROPERTY LAUNCH – Week of March 21 st MON

48. TUESDAY – 3.22.16 (Pre-Launch Day 2) Agent Office Day & Meeting Day Phone work & Research White Signs are placed in front yard Directions are placed in neighborhood and on street corners Craigslist & Backpage ads (9am, Noon, 5pm) Facebook PPC continues STEP 6 – MARKETING WEEK OF THE PROPERTY LAUNCH – Week of March 21 st TUE

49. WEDNESDAY – 3.23.16 (Pre-Launch Day 3) 2nd Email Broadcast to Buyers List goes active 2nd Title Company email broadcast to their list of Realtors and Buyers 2nd Email Broadcast to all Realtors on your list Craigslist & Backpage ads continues (9am, Noon, 5pm) Facebook PPC continues Drop off flyers at local Real Estate Agencies Drop off flyers at neighbors houses Double check all our door signage and flamingo’s Replace as needed STEP 6 – MARKETING WEEK OF THE PROPERTY LAUNCH – Week of March 21 st WED

50. THURSDAY – 3.24.16 (Pre-Launch Day 3) Multiple showing requests by now Let Buyers in and remind them of Open House Sunday If they like it they need to write an offer NOW Craigslist & Backpage Ads Continues (9am, Noon, 5pm) Facebook PPC Continues Text message to all cell phone captures 6:38 PM STEP 6 – MARKETING WEEK OF THE PROPERTY LAUNCH – Week of March 21 st THU

51. Our Open Houses are always on Sunday at 2pm Phone Messages “Why don't you come at 2pm? But if I were you, I’d show up early because we are expecting 45 buyers at the house.” Anyone who calls Realtors Buyers Neighbors “Thanks for calling. Our Open House is Sunday between 2-4. That’s the first time the property will be available to show.” “Please stop by Sunday at 2 pm. We expect 40 buyers to come to the house this Sunday.” SET AN OPEN HOUSE DATE

52. Phone Messages “ Anyone who shows up will be entered in to win a Free iPhone 6 valued at over $500.” Just for coming. “We prefer not to show the house before Sunday from 2-4pm!” If they insist…… “Yes, Ok I guess I’ll let you show it early. Keep in mind we’ve gotten 30 calls on this house already so if you are going to write you better do it before Friday.” “Oh and by the way if your Buyer writes an offer I’ll include out Total Home Bonus Package worth over $5,000 dollars!” SET AN OPEN HOUSE DATE

53. FRIDAY – 3.25.16 (Pre-Launch Day 4) Craigslist & Backpage Ads continue (9am, Noon, 5pm) Facebook PPC continues All Flyers, Staging, Tables dropped off and placed in house Triple check all our door signage and flamingo’s Replace as needed Property Final Cleaning and Staging and Decorating Take everything out of boxes and display Patio Set, Mower, Grill, TV STEP 6 – MARKETING WEEK OF THE PROPERTY LAUNCH – Week of March 21 st FRI

54. SATURDAY – 3.26.16 (Pre-Launch Day 4) Craigslist & Backpage Ads continue (9am, Noon, 5pm) Facebook PPC continues Overnight Greetings drops of Flamingo’s and Marquee (if you aren’t using your own) STEP 6 – MARKETING WEEK OF THE PROPERTY LAUNCH – Week of March 21 st

55. SUNDAY – 3.27.16 - Money Day/Launch Day – Sunday 2-4pm Have a Sign-up Sheet in the house Get Names, Emails, Phone Numbers and Offer Price 1pm - Deliver All Materials, Food / Coffee Create an Auction like Open House Everyone who comes into the house can put their name in for the drawing at 4pm Text Blast at 9:27 am & 11:27 am Email blast reminder at 8:30 am Call all the people that put offers in. Tell them the highest bid. Ask if they can beat it. STEP 6: MARKETING - PROPERTY LAUNCH DAY

56. Everyone who shows up gets a flyer with “Ethical Bribe” info Everyone signs in 10 people to 1 Realtor Explain the Total Home Bonus Package Ask them if they are buying and pre-approved Walk them over to the Mortgage Broker to get pre-approved on the spot Hand out mortgage flyers of the payment plans Let them walk around Ask for feedback and see if they want to write a review STEP 6: MARKETING - PROPERTY LAUNCH DAY

59. STEP 6: MARKETING MONDAY – 3.28.16 – Multiple Offer Day Call all the people that put offers in. Tell them the highest bid. Ask if they can beat it Lock down a Contract

60. MULTIPLE STREAMS OF INCOME OPPORTUNITIES FROM PROPERTY LAUNCHES Opportunity = Listing Leads (B/C Neighbors Notice The Results) Solution = Have Other Agents Work Your Launches And Sell These Buyer’s Houses - You Get A Commission Opportunity = Unrepresented Buyers Opportunity = Mortgage Leads For Unrepresented Buyers Solution = Set A Marketing Services Agreement And Get Paid Opportunity = Credit Repair Referrals Solution = Affiliate Commissions and Get Paid Solution = Refer Leads To Listing Agents And Get A Commission

61. Consulting Agreement Mortgage Company / Bank Agrees to compensate a consultant a flat fee every month for marketing the mortgage company Flat fee every month regardless of performance Mortgage Companies are not allowed to pay a non-mortgage licensed entity for leads MARKETING SERVICE AGREEMENT Step 1 Convince a Mortgage Company to give you money for marketing Step 2 Invest the money into marketing (PPC) Step 3 Give the Mortgage Company and Realtors access to the database of leads Step 4 You have access to the leads You are building your buyers list for Free! Step 5 Refer all non-financeable buyers to a credit repair company. A Credit repair company can pay you. Credit Repair Resources Chad Kusner 866-922-8100 www.crr760.com

62. 6 STEP GREEN LIGHT SELLING SYSTEM Q&A