1. Guy Kawasaki Garage Technology Ventures Managing Director By,
B. Sandeep Ramanuj A

2. THE ART OF START GIST (GREAT IDEAS FOR STARTING THINGS)
This book comes out with a top-ten list of the most important things an entrepreneur must accomplish.

3. MAKE MEANING Increase the quality of life Right a wrong
Prevent the end of something good

4. MAKE MANTRA
Instead of a mission statement and all the baggage that comes with it, craft a mantra for your organization.
“Authentic athletic performance” Nike
“Fun family entertainment” Disney
“Rewarding everyday moments” Starbucks
“Think” IBM
“Peace of mind” FedEx
“If your organization never existed, the world
would be worse off because _________________________”.

5. GET GOING
Think different
Polarize people
Find a few soul mates

6. DEFINE A BUSINESS MODEL
Be specific
Keep it simple
Ask women

7. Weave a MAT (milestones, assumptions, tasks)
Milestone “Finish design”
Assumption “Sales calls/day”
Task “Rent an office”

8. Niche thyself stupid X Ability to Provide Unique Product or Service
Dotcom
Price
Value to customer

9. Follow the 10/20/30 rule 10 slides Title Marketing and sales
Problem Competition
Solution Team
Business model Projections
Underlying magic Status and timeline
20 minutes
30 point font
This is 20 points
This is 14 points
This is 12 points and what you’re using now

10. Hire infected people Ignore the irrelevant Hire better than yourself
Apply the shopping center test

11. Lower the barriers to adoption
Flatten the learning curve
Don’t ask people to do something that you wouldn’t
Embrace your evangelists

12. Seed the clouds Let a hundred flowers blossom Enable test drives
Find the influencers

13. Be a mensch Help people who cannot help you
Do the right thing, the right way
Pay back society

14. “Guy has done it again evangelized something useful and meaningful.
This time, it’s a bottom up business approach profound in it’s simplicity
Focus on what’s real and forget the fluff and please read the last chapter first”
- Pierre Omidyar
Founder of eBay
co-founder of Omidyar network