1. Population Media Center, Inc. “Using the Media to Sustain the Earth” PA 395 Shadow Report: Kathy Snell

2. Introduction 501(c)(3) organization headquartered in Shelburne, Vermont; formed June 1998 $1 million budget 18 employees 4 - HQ (President, International Program VP) 1 - DC fundraiser 12 in Ethiopia 1 – country representative in Sudan

3. William N. Ryerson, President Formed 1 st campus chapter of ZPG 30-year career in population stabilization Planned Parenthood Population Communication

4. Mission Work world-wide through entertainment broadcast media Influence attitudes and behaviors toward small family norms Elevate the status of women Prevent HIV/AIDS

5. Comprehensive Media Strategy Identify cultural issues & prevailing attitudes re: family planning Analyze barriers and opportunities for effective use of mass media Social content serial dramas centerpiece

6. What works? Whole Society Strategy Formative research to shape content of media program Entertainment and information: persuasion without coercion Local culture: scriptwriters, producers, and actors Methodology training

7. What doesn’t work? Lack of control of content quality Key to hold the flow of funding Coercive approach

8. Fundraising Not a traditional membership organization 20 foundations and 250 individual donors Reliance on grant funds to serve as catalyst International Support UN Population Fund International Monetary Fund Government of Ethiopia Hiring VP of Development

9. Where’s PMC headed? Desire to be active in 50 countries Budget to grow from $1 to $20 million