1. News Story Pages for KPCC Expanding KPCC’s Journalistic Excellence in a New Medium March 2007

2. How We Present News on the Site Now Stories appear on the KPCC Home page the day they air…

3. How We Present News on the Site Now …Then they move to the main News page…

4. How We Present News on the Site Now …Then eventually to the News Archive page.

5. How We Present News on the Site Now For each news story, we publish only a headline, audio link, and short summary

6. Limited Web Extras The only way we can put photos with a story is to link to them…

7. Limited Web Extras …in which case each image comes up in a separate pop-up window.

8. The News Archive: Not User-Friendly One page per year – lots of stories, long page! Stories have only a headline and summary Clicking the headline plays the audio Difficult to find an individual story without scrolling or using the “find” feature

9. 2007 News Archive Page

10. What’s Changing? We will have a completely redesigned News section Main News page will have one featured story, plus the top stories from KPCC, NPR, and the BBC One page per news story Greatly improved navigation tools

11. What’s Changing? The main News page will have one featured story, plus the top stories from KPCC, NPR, and the BBC

12. New KPCC News Page

13. One Page Per News Story For KPCC news, we will have an entire page dedicated to each news story When you click on a headline, you go to the story page for that story

14. KPCC Story Page

15. Why One Page Per Story? Industry Standard Additional Web Content (transcripts, photos, extra audio, slideshows, video, links) Stories easier to find – both on KPCC site, and from search engines

16. Full Scripts for News Stories

17. Web Content Right on the Page

18. E-mail and Print Options

19. Improved News Staff Pages There will be a single page presenting our entire News staff Will include photos of our reporters in the field, plus links to individual staff pages

20. KPCC News Staff Page

21. Improved News Staff Pages Each member of the news staff has his or her own page For reporters, this page will include both a biography plus a listing of all of that reporter’s stories (most recent first)

22. KPCC Reporter Page

23. Improved News Staff Pages For editors, producers, etc., the staff page will present biographical information

24. KPCC Reporter Page

25. Better Navigation The improved News section has a much clearer “sub-sections” navigation menu, making it easy to quickly jump to those pages News archives now available by month/year Our topic pages (Health, Education, etc.) are easier to jump to from any page in the News section We have re-organized these topics, and added new ones

26. Menu of News Sub-sections News Home Specials Commentaries News Staff

27. Quickly Find Stories By… Date (Month/Year) Reporter Topic

28. News Archive by Month/Year

29. Other links on all News pages News tips e-mail and phone number Pledge button Sponsor banner

30. Quick Access to Story Pages Clicking a news headline takes you to the story page for that story… from anywhere on the site: From the Home page From the News page From a News Archive page From a Reporter page

31. Quick Access to Staff Pages From the Home page From the News page From a News Archive page From a Reporter page Clicking a reporter’s name takes you to the staff page for that reporter… from anywhere on the site:

32. Summary of Benefits Benefits to our audience: More content, in more forms Better organized Easier to find information Easier to print and share information Benefits to KPCC: Increased visibility of our news Ability to present more content for each story Increased site traffic Increased revenue

33. Future Plans Continue to redesign the site to make ALL of our content fuller and more accessible to audience Increase opportunities for audience to interact with our content (comments, blogs, etc.) Increase site traffic > ad sales > revenue for KPCC

34. Thank you!