1. Skills for Digital Tools Technology and Human Rights Advocacy

2. Classification of Tactics Gene Sharp’s Classification 1.Nonviolent protest and persuasion 2.Noncooperation 3.Nonviolent Intervention

3. Classification of Tactics Classification by Outcome: 1.Capacity building tactics: meetings, recruiting, fraternizing, fundraising etc. 2.Communication tactics: speeches, leaflets, posters, graffiti, newspapers, slogans etc. 3.Mobilization tactics: protest marches, blockades, strikes, boycotts, picketing etc.

4. Other classifications: Density: concentration and dispersion Risk: high-risk and low-risk... Internet: online and offline tactics (and mixed)

5. What Online Tactics?

6. Online - Offline connection Online tools with offline impact. Offline tactics with online visibility. Widely used: blogging, photos, videos

7. Blogging Blog (web log) consists of entries (posts) in reverse chronological orders (the most recent post appears first) One or several authors (MAB). Allows comments, discussion and interaction Integrated in social networks

8. Remember 5Ws? What? Who? When? Where? Why? Inverted pyramid structure. Important stuff first. Do not bury the lead!

9. Microblogging Twitter limit: 140 characters (enough for headline great platform for breaking news) Microblogging and blogging: using twitter to promote new blog posts (adding a link lowers the limit to less than 120 characters) Integrating into existing trends (adding hashtags may lower the limit to less than 100 characters)

10. Microblogging example: Headline: 93 characters Link: 14 characters Credit: 12 characters Hashtag: 12 characters Total: 131 characters

11. Grassroots Marketing cheap interesting clever surprising personal viral inclusive frequent...

12. Mainstream vs Grassroots need money professionals focus on competition direct communication quantity (scale) need people, time volonteers focus on cooperation indirect communication quality (targeting)

13. Mainstream vs Grassroots impact time MAINSTREAM GRASSROOTS

14. Questions?

15. Assignment: No assignment for this week :)