1. Agenda Introduction to Gen Y Introduction to Hispanic Gen Y Marketing to Gen Y Marketing to Hispanic Gen Y

2. Who is Gen Y?

3. Generations in Numbers Generation Y Born: 1981- 2001 80.4M 28.6% of the US population Generation X Born: 1965- 1980 58.9M 21% of the US population Baby Boomers Born: 1946- 1964 82.8M 29.4% of the US population:

4. Impacts Social Political Technological

5. Generation Y

6. Political Impacts

21. Technological Advances

31. Social Impacts

44. Generation Y born 1981 - 2001

45. Generation Y Events that shaped them –9/11 –AIDS epidemic –Obama presidential campaign –Wars in Iraq and Afghanistan –Social media –Reality TV 45

46. Generation Y Traits –Digital natives –Global citizens –Embrace diversity –Value work/life balance –Value community, connection 46

47. How to Market to Gen Y?

48. Target Influencers

49. Infiltrate the Inner Circle

50. Build a Street Team

51. Tie-In With Causes

52. Advertise on Mobile

53. Keep Up With the Trends