1. CULTURE AND SOCIALIZATION THE FOUNDATIONS OF SOCIAL STRUCTURE

2. BUILDING SOCIAL STRUCTURE NATURE vs. NURTURE

3. GREAT QUESTION WHY DO WE DO WHAT WE DO? –S–SOCIOLOGICAL RESPONSE: WE LEARN OUR SOCIAL BEHAVIOR –G–GROUP INTERACTION –U–UNIQUE INDIVIDUAL EXPERIENCE

4. SOCIAL BEHAVIOR TWO LEVELS –MACRO –MICRO

5. SHARED SOCIAL VARIABLES CULTURE MATERIAL NON-MATERIAL

6. NON-MATERIAL CULTURE AN HISTORICALLY DURABLE FRAMEWORK –RELIGION –LANGUAGE –FAMILY STRUCTURE –MUSIC –ART

7. MATERIAL CULTURE THE CONTEMPORARY BACKBONE OF AMERICAN SOCIETY –POSTMODERN SOCIETY –CONSUMERISM –GLOBALIZATION

8. DEPENDENCE ON SHARED COMPONENTS OF STRUCTURE NORMS – THE BEHAVIOR WE MOST COMMONLY EXPECT TO ENCOUNTER –MORÉS –CUSTOMS –FOLKWAYS

9. COMPLEXITY OF NORMS HISTORICALLY – RELATIVE ISOLATION CONTEMPORARY – CULTURAL FUSION MASS MEDIA ELECTRONIC MEDIAL TRAVEL EMERGENT CONFLICT

10. SOCIAL IMPACT? CULTURE SHOCK – RESULT OF ENCOUNTER WITH BEHAVIOR DIFFICULT TO UNDERSTAND OR ACCEPT CULTURAL RELATIVISM – JUDGEMENT BASED VALUATION/DEVALUATION OF SOCIAL PRACTICES AND BEHAVIORS

11. ETHNOCENTRIC PROCESSES USING ONE’S OWN CULTURE AS A STANDARD FOR THE JUDGEMENT OF OTHER CULTURES WITH ELEVATION OF SELF BEING THE MOST COMMON, BUT NOT UNIVERSAL, RESULT.

12. IMPACT OF CULTURAL CONFLICT FEAR SUSPICION REJECTION CONTEMPT