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Published byPatrick Wells Modified over 9 years ago
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By: John Furr
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Gorilla Milk is a new post- workout anabolic recovery shake. Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris stack for extreme fast recovery and muscle growth. Most recovery drinks only contain whey protein compounds.
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Gorilla Milk will come in four flavors: chocolate, banana cream, cookies & cream, and strawberry. Gorilla Milk will be available in 12oz ready to drink bottles, 32 oz and 64 oz powder containers.
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Gorilla Milk will target those who wish to gain lean muscle mass to include: body builders, athletes, and power lifters. Gorilla Milk is not intended for the occasional gym user.
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Gorilla Milk will come in three sizes-- therefore, there will be three suggested retail prices: $4.99 for a 12 oz bottle, $49.99 for a 32 oz powder container, and $69.99 for a 64 oz powder container. $4.99 $49.99 $69.99 Best Value
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Pricing is based from what competitors such as Muscle Milk, Muscle Pharm, and GNC charge for similar products. The serious weight lifter, who spares no expense on supplements, will choose Gorilla Milk because of the added tribulus/terrestris stack.
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We intend to market Gorilla Milk VIA selective distribution, and sell Gorilla Milk at the same outlets that our competitors sell their products. This includes: retail establishments, supplement stores, Gym’s, and direct sales online.
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Gorilla Milk will be distributed through and sold through a wholesale supplier. Online sales will be done directly through Gorilla Milk INC. Customers who buy directly from us online can expect a 20% cost savings.
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Gorilla Milk will promote its product by sponsoring events such as: Spartan Races https://www.youtube.com/watch?v=M4aM0fpS0IU Strong man competitions https://www.youtube.com/watch?v=XL2f6vfxZSo MMA Fights https://www.youtube.com/watch?v=vbgMLoEp2bs Gorilla Milk will seek a spokesperson who is a professional athlete and or body builder.
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Gorilla Milk will provide a free T-shirt to anyone who purchases a 64 oz container of Gorilla Milk. This will help push the product, and provide continuous advertising for Gorilla Milk.
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Gorilla Milk’s slogan “Don’t Waste Your Workout” will be seen on every container, t- shirt and logo. In addition, the warning label that says “Warning May Produce Extreme Results”, is expected to have a psychological effect on those looking for the next best supplement. WARNING: May produce extreme results
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Pride, W., & Ferrell, O. (2011). Marketing 16th Edition. Mason, OH: South-Western Cengage Learning. https://www.youtube.com/watch?v=M4aM0fp S0IU https://www.youtube.com/watch?v=XL2f6vfx ZSo https://www.youtube.com/watch?v=vbgMLoE p2bs
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