1. By: John Furr

2.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris stack for extreme fast recovery and muscle growth.  Most recovery drinks only contain whey protein compounds.

3.  Gorilla Milk will come in four flavors: chocolate, banana cream, cookies & cream, and strawberry.  Gorilla Milk will be available in 12oz ready to drink bottles, 32 oz and 64 oz powder containers.

4.  Gorilla Milk will target those who wish to gain lean muscle mass to include: body builders, athletes, and power lifters.  Gorilla Milk is not intended for the occasional gym user.

5.  Gorilla Milk will come in three sizes-- therefore, there will be three suggested retail prices: $4.99 for a 12 oz bottle, $49.99 for a 32 oz powder container, and $69.99 for a 64 oz powder container. $4.99 $49.99 $69.99 Best Value

6.  Pricing is based from what competitors such as Muscle Milk, Muscle Pharm, and GNC charge for similar products.  The serious weight lifter, who spares no expense on supplements, will choose Gorilla Milk because of the added tribulus/terrestris stack.

7.  We intend to market Gorilla Milk VIA selective distribution, and sell Gorilla Milk at the same outlets that our competitors sell their products.  This includes: retail establishments, supplement stores, Gym’s, and direct sales online.

8.  Gorilla Milk will be distributed through and sold through a wholesale supplier.  Online sales will be done directly through Gorilla Milk INC. Customers who buy directly from us online can expect a 20% cost savings.

9. Gorilla Milk will promote its product by sponsoring events such as: Spartan Races https://www.youtube.com/watch?v=M4aM0fpS0IU Strong man competitions https://www.youtube.com/watch?v=XL2f6vfxZSo MMA Fights https://www.youtube.com/watch?v=vbgMLoEp2bs Gorilla Milk will seek a spokesperson who is a professional athlete and or body builder.

10.  Gorilla Milk will provide a free T-shirt to anyone who purchases a 64 oz container of Gorilla Milk. This will help push the product, and provide continuous advertising for Gorilla Milk.

11.  Gorilla Milk’s slogan “Don’t Waste Your Workout” will be seen on every container, t- shirt and logo.  In addition, the warning label that says “Warning May Produce Extreme Results”, is expected to have a psychological effect on those looking for the next best supplement. WARNING: May produce extreme results

12.  Pride, W., & Ferrell, O. (2011). Marketing 16th Edition. Mason, OH: South-Western Cengage Learning.  https://www.youtube.com/watch?v=M4aM0fp S0IU  https://www.youtube.com/watch?v=XL2f6vfx ZSo  https://www.youtube.com/watch?v=vbgMLoE p2bs