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Informative Speaking Chapter 10
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How do Informative & Persuasive Speeches Differ?
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Three Types of Informative Speaking Speeches that report (an account or description of events, places, objects, people, etc.) Speeches that instruct (helping audience learn about or understand a process; a “how to” speech) Speeches that explain (providing examples, descriptions, familiar experiences to connect to abstract ideas)
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A “Practical” List of Informative Speech Topics Speeches about a person or people Speeches about ideas Speeches about objects Speeches about procedures Speeches about events Speeches about places Speeches about conditions
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Strategies for Developing an Informative Speech Comparing the known to the unknown Serial Learning Reinforcing Ideas
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Reinforcement Strategies That Work! Verbal cues: “Now this is important,” “For example,” “I want you to hear this” (etc.) Three distributed repetitions Repetition (early & late in the speech) Speaking slowly (for emphasis) Pauses Gestures/movement
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Aim for Clarity: Don’t try to cover too much material. U se concrete (specific) language. Use language that is appropriate for an audience’s intellectual level. Be organized.
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Aim for Interest: Use examples to be specific. Be novel (different, unusual). Ask questions to arouse curiosity. Connect to your audience (immediacy) Give your audience a reason to listen (connect to “vital concerns”). Use humor--appropriately.
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Guidelines for a Good Informative Topic in COM1010 Genuinely informative (teaching new information) Researchable (at least 4 sources) Appropriate for time limit (narrowed/focused for 4-6 minutes)
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