1. MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS

2. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month 2500+ consumer magazines available in the UK Print magazines reach almost 32 million adults every month Around 15 million adults engage with magazine content on their mobile phone every month 9 million adults enjoy magazine media websites via a desktop each month

3. AD SPEND

4. SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Total adspend: £18,553m 993 million spent on magazines in 2014

5. SHARE OF UK ADSPEND 2014 (NIELSEN) Source: NMR Jan – Dec 2014

6. MAGAZINE MEDIA ADSPEND ACROSS CATEGORY Source: NMR Aug 2014 to July 2015

7. TOP MAGAZINE ADVERTISERS 1 2 3 4 5 Source: NMR Aug 2014 to July 2015 6 7 8 9 10 1116 12 13 14 15 19 18 17 20

8. FORECAST 2015-2016 (AA/WARC) Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport £944m£993m£960m Magazine brands by type of adspend, 2014–2016 Rises in digital revenues will soften the overall decline in magazine adspend over the forecast period

9. CIRCULATION

10. OVERALL MARKET £1.3bn spent on magazine media Source: ABC: June End 2015 (consumer titles)

11. THAT’S MORE THAN… £310m spent on subscriptions in the UK Source: Ofcom I BBC & £723m taken at the box office worldwide

12. TOTAL UK CONSUMER MAGAZINE DISTRIBUTION Over 900 million magazines will be distributed across the UK in 2015 Source: ABC: June End 2015Source: ABC: June End 2015 (consumer titles)

13. AVERAGE CIRCULATION BY MARKET SECTOR (MILLIONS) Source: ABC

14. TOP 5 DIGITAL EDITIONS 1 2 3 4 5 BIGGEST TITLES HIGHEST GROWTH +225.8% +7.4% -12.5% -0.5% -5.6% +225.8% +93.1% +89.3% +81.0% +76.0% Y.O.Y% Source: ABC: June End 2015 (consumer titles)

15. TOP 5 PAID-FOR MONTHLIES 1 2 3 4 5 BIGGEST TITLES +1.8% -3.7% +1.6% -8.3% -8.7% +45.4% +42.9% +14.7% +8.8% +5.7% Y.O.Y% HIGHEST GROWTH Source: ABC: June End 2015 (consumer titles)

16. TOP 5 PAID-FOR WEEKLIES 1 2 3 4 5 BIGGEST TITLES +0.8% -4.1% -9.0% -5.8% -3.6% +12.5% +12.4% +8.2% +1.9% +1.7% Y.O.Y% BIGGEST GROWTH Source: ABC: June End 2015 (consumer titles)

17. FREE MAGAZINES 1 2 3 4 5 TOP 5 BY CIRCULATION 2.1m 2.0m 0.5m 0.4m 0.3m 2015 NEW LAUNCHES Source: ABC: June End 2015 (consumer titles)

18. GROWTH SECTORS BY CIRCULATION +4.7% YOY +4.0% YOY Source: ABC: June End 2015 (consumer titles) Holidays & Travel News & Current Affairs Women’s Interests: Cookery & Kitchen +3.1% YOY

19. REACH

20. MAGAZINE MEDIA MONTHLY REACH Monthly magazine media now reach 73% of the GB adult population MobileDigitalPrintAny Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

21. MAGAZINE READERSHIP – MONTHLY REACH GB adults 15+ Print & PC (000s) Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

22. MAGAZINE READERSHIP – MONTHLY REACH GB adults 15+ Print & PC & Mobile (000s) Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

23. TYPE OF MAGAZINE – % PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

24. TYPE OF MAGAZINE - % PENETRATION BY GENDER (MONTHLY REACH) GB adults 15+ 3.1m11.9m7.4m9.9m10.9m8.3m15.0m4.7m Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

25. TYPE OF MAGAZINE - % PENETRATION BY SOCIAL GRADE (MONTHLY REACH) GB adults 15+ 8.1m7.0m13.6m12.2m 15.5m 8.6m8.8m8.4m4.6m Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

26. TYPE OF MAGAZINE - % PENETRATION BY WORKING STATUS (MONTHLY REACH) GB adults 15+ 6.1m2.6m10.0m4.1m2.6m9.5m3.5m 8.9m 6.8m2.9m4.5m1.3m2.5m Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

27. PLATFORMS

28. % PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

29. % PENETRATION BY GENDER (MONTHLY REACH) GB adults 15+ 13.0m14.9m16.6m18.7m19.6m21.5m Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

30. % PENETRATION BY SOCIAL GRADE (MONTHLY REACH) GB adults 15+ 18.3m20.2m22.0m13.3m14.4m16.0m Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

31. % PENETRATION BY WORKING STATUS (MONTHLY REACH) GB adults 15+ 13.4m15.1m17.0m4.4m4.7m5.1m7.5m7.9m8.2m Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

32. MOBILE

33. BRANDS WITH PRINT, WEB AND MOBILE DATA +94% +16% +33% +62% +56% +29% +156% +4% +14% +16% +91% +23% +30% +7% Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

34. YEAR ON YEAR MOBILE GROWTH (MILLIONS) Magazine media has added nearly 10 million mobile users in the last year Number of titles measured increased from 13 to 15 during this period Using the 15 titles covered across mobile, PC & Print Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

35. PRINT & MOBILE REACH PrintMobile 14.38m 14.64m Using the 15 titles covered across mobile, PC & Print Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

36. PLATFORM REACH (MILLIONS) These 15 titles alone reach over 25 million people: nearly half the adult population AnyPrintWebMobile 25.7m 14.4m 14.6m 6.0m Using the 15 titles covered across mobile, PC & Print Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

37. AUDIENCE

38. MILLENNIALS MONTHLY REACH Millennials’ monthly magazine media usage is up 300% 77% of Millennials are monthly magazine media users Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

39. MILLENNIALS PLATFORM USAGE Millennials are twice as likely to view magazine media via a mobile than the average adult Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 Using the 15 titles covered across mobile, PC & Print

40. MILLENNIALS: TOP TITLES (INDEX) 1 2 3 4 5 PRINT WEB MOBILE 246 224 216 215 206 209 203 187 184 Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 214 204 192 187 175

41. MILLENNIALS MOBILE REACH Millennials account for 1 in 4 of the adult population Millennials account for 42% of the mobile magazine media audience Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

42. MILLENNIALS MOBILE REACH BY TITLE Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

43. ABC1 MEN & WOMEN REACH 85% of ABC1 Women are monthly magazine media users 74% of ABC1 Men are monthly magazine media users Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

44. ABC1 MEN & WOMEN PLATFORM USAGE ABC1 Women are more likely to view magazine media via all platforms than the average adult Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 Using the 15 titles covered across mobile, PC & Print

45. ABC1 MEN: TOP TITLES (INDEX) 1 2 3 4 5 PRINTWEBMOBILE 326 301 270 254 249 247 243 238 228 223 217 199 145 143 141 Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

46. ABC1 WOMEN: TOP TITLES (INDEX) 1 2 3 4 5 PRINT Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 WEBMOBILE 251 227 223 222 220 239 172 171 160 153 273 257 247 243 242

47. ABC1 MEN & WOMEN MOBILE REACH ABC1 Men and Women account for 1 in 2 of the adult population ABC 1 Women account for 38% of the mobile magazine media audience Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

48. ABC1 MEN & WOMEN MOBILE REACH BY TITLE Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

49. AGE 50+ PLATFORM REACH 70% of people age 50+ consume magazine media every month Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

50. 50+: TOP TITLES (INDEX) 1 2 3 4 5 PRINT Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 WEB 166 146 141 132 121 220 199 178 172 164

51. FAMILES (CHILDREN IN HH) MONTHLY REACH Families account for 1 in 4 of the adult population 76% of people with children in HH consume magazine every month Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

52. FAMILIES (CHILDREN IN HH): TOP TITLES (INDEX) 1 2 3 4 5 PRINT Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 WEBMOBILE 139 137 129 127 126 179 173 169 159 158 218 196 189 173 169

53. FAMILIES MOBILE REACH BY TITLE Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 Families are 34% more likely to view magazine media via a mobile than the average adult