1. © SmartCard Networking Forum Young People and Smart Cards Gwyn Williams Unicard (not from Sunderland or Cambridge)

2. © SmartCard Networking Forum Brief “Talk about young people and smart cards”

3. © SmartCard Networking Forum Structure Motivation Different Approaches Activity Issues Discussion

4. © SmartCard Networking Forum Motivation Six main areas that we can identify: Encouraging positive behaviour Health and well being Empowering young people Better management/MIS Increase take up/repeat use Invisible delivery of differentiated benefits

5. © SmartCard Networking Forum Three Approaches…… Telling Encouraging Paying

6. © SmartCard Networking Forum Telling Young People School/College Cards –Typically based around cashless catering –Registration/Attendance –Access Control –Library Certainly part of the BSF agenda Evidence of positive benefits………

7. © SmartCard Networking Forum A completely unrehearsed photo of a catering card being used by an older Harry Potter look-a-likey

8. © SmartCard Networking Forum Encouraging Young People Young Scot - free card for all young people aged 11 to 26 –Travel discounts –Other discounts and services –Engagement through “Dialogue Youth” “New National Entitlement Card For Young People”

9. © SmartCard Networking Forum Encouraging Young People Suffolk “Explore Card” –School children (over 5 and under 20) discounted transport and attractions Derbyshire “b_line” –discount, travel and library card for young people who are 11 to 13 years LB Lewisham –LA provided youth activities

10. © SmartCard Networking Forum Paying Young People “Beverley Hughes, the Children’s Minister, announced on Wednesday 21st February that, after careful consideration, the Department for Education and Skills no longer intends to run the Youth Opportunity Card pilots”

11. © SmartCard Networking Forum Where Schemes that are not YOC are happening Bolton Cambridgeshire Camden Durham Lincolnshire Liverpool Nottingham Sunderland Tower Hamlets

12. © SmartCard Networking Forum Paying Young People Typically: Small numbers (Sunderland reckon to be the biggest with 1,800 – a 70% take up) Access to cash (EMV/sQuid) monthly allowance to spend on sport and leisure Collecting management information to prove something

13. © SmartCard Networking Forum Discussion

14. © SmartCard Networking Forum Issues Clarity of purpose Critical mass –rewards etc Engagement – associated media –Card design –Web sites –Text Data protection sensitivity –Personalisation/encoding –Using school cards outside schools Getting down with da kidz

15. © SmartCard Networking Forum Discussion Other schemes of note? Successes and failures? Where will Youth Cards go? –Free Swimming Age Groups?