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Feed the Hungry Food Box Program Proposal Sue Carpenter Carpenter & Company C. 404-771-5406.

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Presentation on theme: "Feed the Hungry Food Box Program Proposal Sue Carpenter Carpenter & Company C. 404-771-5406."— Presentation transcript:

1 Feed the Hungry Food Box Program Proposal Sue Carpenter Carpenter & Company s.carpenter@carpenterco.net C. 404-771-5406

2 We provide access to high-volume destinations: shopping venues, retailers, universities, sporting events, theatres, and theme parks. Through collaboration, we identify opportunities to add value for partners and accomplish goals more effectively.

3 Nature's Own Bread Mall Partnership  We organized a brand launch in ten markets during one weekend.  Shopping destinations created the perfect medium to engage and distribute thousands of loaves of bread.  One marketing campaign was created and used for all destinations.

4 Verizon Wireless Motorsports Partnership We created a multi-year motorsports affinity marketing program for Verizon Wireless. A brand experience was created during Petite Le Mans allowing motorsports enthusiast to test- drive wireless products and participate in sales promotions. Verizon Wireless became the top wireless provider to Road Atlanta fans.

5 United States Olympic Team Partnership The shopping destination brought the Olympic experience to shoppers. We leveraged the destinations existing assets: venue for gala, marketing collateral, 15 million shoppers. Adopt An Athlete engaged shoppers to raise support for athlete training. A Partner In Education program connected 25,000 kids to compete in the sport.

6 Community Art and Music Partnership We organized a partnership with businesses, schools, and arts organizations to create Art & Music Makes A Difference – a series of performances and art displays at a destination that reached thousands of shoppers. The mall as the medium heighten awareness of the social and economic impact of the arts.

7 Goal:  Develop a destination partnership in each market.  Establish a single marketing campaign to be launched during same dates in all markets.  Raise $50,000 per destination. Target Markets:  Athens  Atlanta  Augusta  Gainesville  Rome

8 Partner Marketing Collateral  Partner letter  Program fact sheet  Collateral photo collage  Press Release  Brand experience display banner  Bookmarker/flyer  Digital media posts  Branded Table Cloth  Digital Banner Ad  Video to share story  Brand Ambassador aprons


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