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Published byBrian Mason Modified over 8 years ago
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Feed the Hungry Food Box Program Proposal Sue Carpenter Carpenter & Company s.carpenter@carpenterco.net C. 404-771-5406
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We provide access to high-volume destinations: shopping venues, retailers, universities, sporting events, theatres, and theme parks. Through collaboration, we identify opportunities to add value for partners and accomplish goals more effectively.
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Nature's Own Bread Mall Partnership We organized a brand launch in ten markets during one weekend. Shopping destinations created the perfect medium to engage and distribute thousands of loaves of bread. One marketing campaign was created and used for all destinations.
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Verizon Wireless Motorsports Partnership We created a multi-year motorsports affinity marketing program for Verizon Wireless. A brand experience was created during Petite Le Mans allowing motorsports enthusiast to test- drive wireless products and participate in sales promotions. Verizon Wireless became the top wireless provider to Road Atlanta fans.
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United States Olympic Team Partnership The shopping destination brought the Olympic experience to shoppers. We leveraged the destinations existing assets: venue for gala, marketing collateral, 15 million shoppers. Adopt An Athlete engaged shoppers to raise support for athlete training. A Partner In Education program connected 25,000 kids to compete in the sport.
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Community Art and Music Partnership We organized a partnership with businesses, schools, and arts organizations to create Art & Music Makes A Difference – a series of performances and art displays at a destination that reached thousands of shoppers. The mall as the medium heighten awareness of the social and economic impact of the arts.
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Goal: Develop a destination partnership in each market. Establish a single marketing campaign to be launched during same dates in all markets. Raise $50,000 per destination. Target Markets: Athens Atlanta Augusta Gainesville Rome
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Partner Marketing Collateral Partner letter Program fact sheet Collateral photo collage Press Release Brand experience display banner Bookmarker/flyer Digital media posts Branded Table Cloth Digital Banner Ad Video to share story Brand Ambassador aprons
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