1. Explanation of Assessment Task 1
Cert IV in Business BSBRES401A : Analyse and present research information

2. Q: What group of consumers was Nivea targeting its marketing of Pearl and Beauty at?
Identify who the Pearl and Beauty products at Nivea was especially developed for

3. Q: Set out a brief definition of Market Research and New Product Development
What is Market Research
What is New Product Developement

4. Q: Explain two main ways in which the Market Research and New Product Development processes were interlinked in the development of Pearl and Beauty.
What are some Market research and New product development processes?
Connect them the development of Pearl and Beauty

5. Q: What is the relationship between consumer insights and product concepts? Identify ways in which consumer insights for Pearl and Beauty led to aspects of the development of the new product
Find out what is consumer insights and product concepts
Find the relationship between the two
In the development of Pearl and Beauty, how did consumer insights help?

6. Q: How effective do you think qualitative research is in helping businesses to develop products for international markets?
Find out what is qualitative research
How can qualitative research help the development of new products?
Make sure your answer is for products developed for international markets