1. UP, UP and AWAY Audience growth highlights from the 2015 MOVE Update October 2015

2. OUTDOOR AUDIENCES KEEP GROWING While Television and Print decline and Online fragments www.oma.org.au info@oma.org.au Source: MOVE Data releases 2010 to 2015. Comparison of contacts for common signage to both the release and previous year i.e. 2015 to 2014 = 3.4%. 5 years of consistent audience growth sees an overall increase of 37% Since MOVE launched in 2010 there has been consistent growth in Outdoors’ audience of around 3 to 3.5% per year. Additional growth in 2011 and 2013 can be attributed to methodology enhancements and new ABS census population profiles respectively. +13.6% +3% +9% +3.6% +3.4% 20112012201320142015 For more details on the 2015 data update visit http://moveoutdoor.com.au/know/2015-data-updatehttp://moveoutdoor.com.au/know/2015-data-update

3. OUTDOOR AUDIENCE GROWING FASTER THAN POPULATION A result of increasing urban density and public transport usage www.oma.org.au info@oma.org.au. 3.4 % MOVE data: Increase in total contacts in 2015 over 2014 when comparing the same signs. 2.4 % ABS data: Increase in total population across the 5 markets. For more details on the 2015 data update visit http://moveoutdoor.com.au/know/2015-data-updatehttp://moveoutdoor.com.au/know/2015-data-update 300,000 more people on average in the OOH environment each day. OOH can now reach 12.2. million people making 51 million trips daily across 5 markets.

4. MOVE MEASURES 73,800 Faces – 9.6% are digital Digital + Innovation offering advertisers more flexibility and immediacy www.oma.org.au info@oma.org.au Source: MOVE 2015 Data release. FACES BY CATEGORYFACES BY MARKET Airport 2,000Sydney26,800 Bus/Tram 26,200Melbourne18,900 Roadside 26,000Brisbane15,700 Retail Internal 10,200Adelaide5,400 Station 7,700Perth7,100 For more details on the 2015 data update visit http://moveoutdoor.com.au/know/2015-data-updatehttp://moveoutdoor.com.au/know/2015-data-update