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Certified Property Management Company Kevin Knight, MPM, RMP, CRS Certified Residential Specialist Residential Management Professional Master Property.

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Presentation on theme: "Certified Property Management Company Kevin Knight, MPM, RMP, CRS Certified Residential Specialist Residential Management Professional Master Property."— Presentation transcript:

1 Certified Property Management Company Kevin Knight, MPM, RMP, CRS Certified Residential Specialist Residential Management Professional Master Property Manager Kevin@Liberty.pm

2 Direct Mail Marketing Is challenging but done right can be very effective.

3 Direct Mail Marketing You're able to target specific neighborhoods where you would like to do business. You’re also able to target specific groups of people: realtors, investors, and more.

4 Make It Lumpy The first goal of a direct mail campaign is to get your envelope opened. I find mailers with a lumpy object inside of the envelope have a near 100 percent open rate.

5 Use a company like MailLift Real Handwriting! No Fonts! Each letter is written by a real person here in the US. Set a template, select recipients, and customize any other details to make your handwritten letter stand out. https://maillift.com

6 Yellow Letters Direct Mail Marketing Created for Investors, Brokers and More! https://www.yellowletters.com You may also include doodle art on your letters at no extra cost.

7 Max Writer

8 Use a Stamp Consumers can tell when something has been mass-mailed. Make the envelope look like it came from a person rather than a machine. Try using stamps instead of metered mail.

9 Please feel free to email me at Kevin@Liberty.pm if you would like more information


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