1. Broadband, Cell Phones, and the Continuing Reality of the Grey Gap Susannah Fox Associate Director Pew Internet Project June 22, 2007

2. Broadband… the Grey Gap June 22, 20072 32% of adults age 65+ go online (Source: Pew Internet Project telephone surveys, 2000-2007)

3. Broadband… the Grey Gap June 22, 20073 17% of Americans live with a disability or chronic disease; half go online. (Source: Pew Internet Project surveys, Nov-Dec 2002 and Aug 2006)

4. Broadband… the Grey Gap June 22, 20074 Top online activities for seniors (Source: Pew Internet Project survey Feb. 2007) 51% of adults age 60-69 go online –Of those, 88% use email, 72% get health info, 75% get hobby info, and 67% get news online 26% of adults age 70+ go online –Of those, 86% use email, 65% get health info, 56% get hobby info, and 53% get news online

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8. Broadband… the Grey Gap June 22, 20078 Typology Survey Methodology Large survey (n=4,001) that focused on three dimensions of use of information & communication technology (ICTs):  Assets  Actions  Attitudes

9. Broadband… the Grey Gap June 22, 20079 31% of adults are tech-oriented Omnivores (8%) … in their late twenties Connectors (7%) … in their late 30s, mostly women Lackluster Veterans (8%) … 40- ish men Productivity Enhancers (8%) … also 40-ish

10. Broadband… the Grey Gap June 22, 200710 18% of adults are mid-range users Mobile Centrics (8%) … in their early 30s Connected but Hassled (10%) … mid-40s

11. Broadband… the Grey Gap June 22, 200711 49% of adults are low-tech Inexperienced Experimenters (8%) … 50-ish women Light but Satisfied (15%) … early 50s Indifferents (11%) … late 40s Off the Network (15%) … mostly women in mid-60s

12. Broadband… the Grey Gap June 22, 200712 Age and the Typology Groups

13. Broadband… the Grey Gap June 22, 200713 Challenge #1: Inexperienced Experimenters 64% need help with new technology (average is 32%) 76% like how information technology makes them more available to others (average is 48%) 61% say information technology helps them a lot to learn new things (average is 51%)

14. Broadband… the Grey Gap June 22, 200714 Challenge #2: Light but Satisfied 67% need help with new technology (average is 32%) 33% like how information technology makes them more available to others (average is 48%) 25% say information technology helps them a lot to learn new things (average is 51%)

15. Broadband… the Grey Gap June 22, 200715 Please contact me: Susannah Fox sfox@pewinternet.org 202-419-4511