1. AMAZING SPIDER-MAN

2. WORLDWIDE POSITIONING

3. FRAMING PILLARS Reinforce the idea that in this movie audiences will find out why Peter’s Aunt and Uncle raised him instead of his parents. Revealing information about Peter’s past further underscores what is different. Mystery Surrounding Peter’s Upbringing Elements that are new and different should be brought to the front. Always use thematic phrases like, “Untold story begins” and “Every hero must find his own beginning” Something New

4. FRAMING PILLARS Show that this is not Tobey Maguire’s Spider-Man. This new portrayal shows our masked hero as more self-assured, more brash, and with more attitude. A New, Tougher Spider-Man A New, Tougher Spider-Man The realistic tone conveys a more dramatic feel of the movie – this includes Peter trying to figure out who he is, being abandoned by his parents, and the weighty themes of secrets having a cost. Realistic Tone/ Peter’s Search for Identity

5. MEN IN BLACK 3

6. MIB3 FRANCHISE DNA AvgUKESMXRU Good Cast 57%61%55%61%63% Good Characters 51%59%49%56% Fun for All 44%58%38%48% Funny 50%57%52% 42% Action Packed 44%52%48%45%54% Well Acted 48%47%63%57%48% Great SFX 40%45% 40% Good Story 34%39%23%33%47% Kid Friendly 30%36%32%30%46% Too American 31%20%45%50%23% Keeps it Fresh 23%19%21%27%34% Too Violent 7%4%9%12%8% Key Strengths Secondary Descriptors Needs Improvement

7. 7

8. RULES OF THE CAMPAIGN Position as the event movie MIB1&2 led us to Draw upon franchise goodwill Showcase freshness Will Smith front and center Draw upon MIB iconography Position as the event movie MIB1&2 led us to Draw upon franchise goodwill Showcase freshness Will Smith front and center Draw upon MIB iconography Remember that the brand has inherent family appeal MIB3 is an all-audience action comedy Remember that the brand has inherent family appeal MIB3 is an all-audience action comedy Highlight the mismatched yet endearing partnership between J and K Utilize the ticking clock element of time travel Highlight the mismatched yet endearing partnership between J and K Utilize the ticking clock element of time travel EVENTIZE GENREGENRE STORYSTORY

9. 6 WEEKS OUT: GENERAL EUROPE Data not yet available

10. 6 WEEKS OUT: GENERAL ASPAC/LATAM Data not yet available

11. 6 WEEKS OUT: KIDS Data not yet available EUROPE

12. 6 WEEKS OUT: KIDS ASPAC/LATAM Data not yet available

13. RESIDENT EVIL 5

14. PLAN OF ACTION Keeping the franchise fresh for fans going into the fifth installment Leveraging 3D for future Resident Evil movies after introducing it in RE:4 Finding a way to “up the ante” with the visuals beyond just making it in 3D #2 #1 #3

15. Emphasize the underground test facility as an immersive, “big” element of the movie Mystery and deception give this installment its biggest story hook – Who can Alice trust? What is real vs. clone? Alice goes on the offensive against Umbrella, all while racing to get out before test facility blows up (revenge + race against time) Use the international settings and action scenes as a way to repackage 3D for the franchise It’s still Alice’s movie – she drives the action; supporting characters don’t add much marketing punch (in RU and JP, where tested) MARKETING RE5

16. DJANGO UNCHAINED DJANGO UNCHAINED DJANGO UNCHAINED

17. DJANGO UNCHAINED DJANGO UNCHAINED TARANTINO FILMS LATAM 4% avg. LATAM 4% avg. US 40% avg. US 40% avg. AU/NZ 4% avg. AU/NZ 4% avg. ASIA 9% avg. ASIA 9% avg. EUROPE 42% avg. EUROPE 42% avg. Average % of total WW gross Average % of total WW gross KB1: 12% Basterds: 48% Basterds: 48% $70m/$100m$66m/$86m$121m/$201m Dom./Int’l

18. International Market Rank UKFRESDEJPKR 14257N/A 1342 11 124320N/A U.S. WESTERNS AT THE B.O. Consistent Performers Asia Majors $74m/ $97m $83m/ $95m $171m/ $80m

19. HOTEL T

20. SKYFALL

21. Based on CR and QoS exits data 007 FANSHIP LEVELS Total Males Females

22. FRANCHISE MOMENTUM

23. TRADITIONAL BOND MARKETS All grossed among the top 10 markets for both Casino Royale and QoS

24. THE UP-AND-COMERS CHINAKOREARUSSIA #17 market #10 market #11 market #6 market #14 market #8 market

25. TOTAL RECALL

26. LEGACY OF ORIGINAL MOVIE How does knowing that Total Recall is a new version of the original 1990 movie impact your interest to see it at the movie theater when it comes out? Strongly Increases Interest. Positivity consistent regardless of age/gender. Increases Interest. Positivity skews male and 30+. Viewership of original movie: skews male and older across territories

27. RULES OF TOTAL RECALL Focus on the core question – “What is real? What is Rekall?” Constantly raise questions, but don’t provide the answers Focus on the core question – “What is real? What is Rekall?” Constantly raise questions, but don’t provide the answers HOOKSHOOKS Push action primarily, but carefully Strike the right balance between action and mystery Push action primarily, but carefully Strike the right balance between action and mystery GENRE / TONE Compel moviegoers to be intrigued and ultimately invested in Quaid’s journey Avoid the political storyline Compel moviegoers to be intrigued and ultimately invested in Quaid’s journey Avoid the political storyline STORYSTORY

28. THAT’S MY BOY

29. SANDLER BY TERRITORY Agreement on Statements about Adam Sandler

30. RULES OF TMB “No holds barred” comedy Sandler is back “No holds barred” comedy Sandler is back CONTEXTCONTEXT Outrageous comedy Position Sandler as an unwelcome wedding guest A little sexual vulgarity goes a long way Show Donny as having a redeeming side Outrageous comedy Position Sandler as an unwelcome wedding guest A little sexual vulgarity goes a long way Show Donny as having a redeeming side HOOKSHOOKS

31. HERE COMES THE BOOM