1. ILC communication InterAction Collaboration 14 July 2011 Leah Hesla ILC communication at InterAction Collaboration meeting

2. Unified message Particle physics addresses unanswered questions about the universe. The next big particle smasher will be global. We collaborate with ‘competitive’ projects for the best possible synergies. Spin-offs already exist (though it isn’t the goal!). The ILC could be built tomorrow, but we strive to improve technologies and cost. ILC communication at InterAction Collaboration meeting

3. Audience 2,200 ILC NewsLine subscribers 10,000 unique online visitors per month - China, France, Germany, Italy, Korea, Japan, Russia, Spain, Switzerland, UK, US and others 2,000+ linear collider community members Anyone who wants to learn about the subatomic world ILC communication at InterAction Collaboration meeting

4. Communication tools ILC NewsLine – online weekly of features, news, Director’s Corners, images linearcollider.org – primary repository for all things ILC Scientific reports – publications on physics cases, accelerator R&D, detector R&D, project implementation ILC communication at InterAction Collaboration meeting

5. What’s new? ILC communication at InterAction Collaboration meeting

6. Interim reports to be released this year GDE: The International Linear Collider: A Technical Progress Report *Mailed this week Research Directorate: interim report for the Detailed Baseline Design Report *Draft completed; editing begun Will be distributed widely and made available on linearcollider.org

7. Interim reports to be released this year Clean, elegant layout by Form One Very cool cover by Rey.Hori Filled with illustrations ILC communication at InterAction Collaboration meeting

8. New and improved ILC NewsLine Intuitive navigation and searchability High content integration Inviting interface

9. New and improved ILC NewsLine Expansive, dynamic design Web-conscious and flexible layout Eye-catching graphics and images Maura Barone, Kevin Flannery, David Seigle, Xeno Media ILC communication at InterAction Collaboration meeting

10. New and improved ILC NewsLine Every issue is subscribable through RSS and email Every story is shareable Every story is commentable Analytics are available ILC communication at InterAction Collaboration meeting

11. Public events Physics for a lay audience Public lecture at LCWS09 in Albuquerque Particle physics slam at ALCPG11 in Eugene *physicists compete for an audience’s favor *audience numbers 700 *positive reaction from audience and scientists ILC communication at InterAction Collaboration meeting

13. This year we also welcome Monika Illenseer, DESY, to our team.

14. What’s after that? ILC communication at InterAction Collaboration meeting

15. Brochure to be published this year Pull-out brochure based on interim reports Lay language chapter summaries in a single 8-page publication Will be distributed widely and made available on linearcollider.org ILC communication at InterAction Collaboration meeting

16. Technical Design Report and Detailed Baseline Design to be published in 2012 Publication of TDR is a fulfillment of GDE mandate *writing has begun Publication of DBD fulfillment of Research Directorate LOIs Will be distributed widely and made available on linearcollider.org ILC communication at InterAction Collaboration meeting

17. Enhancing animation on linearcollider.org homepage 90-second tour of the collider is visually captivating Plans underway to write script and incorporate voice-over, labels ILC communication at InterAction Collaboration meeting

18. A second animation on linearcollider.org homepage Easy-to-understand illustration of how collision events display in detectors Currently gathering still images for foundation of future animation ILC communication at InterAction Collaboration meeting

19. What’s after that? ILC communication at InterAction Collaboration meeting

20. Post-2012 future From the director: “…we have been considering … R&D towards a higher energy machine of about one teraelectronvolt (TeV) (the primary design for the TDR is for 0.5 TeV). This would provide us with a flexible way to optimise the design up to about 1 TeV, again depending on LHC results.” “The LHC results will more generally help guide ILC parameters, and give us some idea whether other technical approaches like the Compact Linear Collider (CLIC) Study technology or a muon collider need to be pursued to reach high enough energy.” Directors have begun discussing how communication will work in these still-formative arrangements. ILC communication at InterAction Collaboration meeting

21. Thank you. ILC communication at InterAction Collaboration meeting