1. Group members Joshua Lee Jiao Hui (092461K) Lim Soon Teck Lawrence (093563J) Wilbur Wee He Wei (091846R) Mike Lim Beng Khoon (092701H) Jourdan Tan (090975T)

2. P RICE Carrefour offers competitive prices on their products so as to attract customers. Lowest price or the difference back policy - Bring along supporting materials – e.g. Receipts - Within 15 days Great discount prices for all products – e.g. 5% cash rebates, POSB everyday credit card Increase price to match quality, physiological pricing for some products so as not to be label as “lousy” or “poor quality”

3. PROMOTION Carrefour have seasonal promotions – e.g. Christmas, Chinese New Year, etc Promotions flipbook on its official website. Delivery >$150 is free, <$150 + $8 TVs advertisements, radio advertisements,

4. P LACE Carrefour has only 2 outlets in Singapore. - Suntec City mall tower 3,4 - plaza Singapura L1 & B2. Compared to its competitors, Giant have 6 outlets in Singapore Carrefour should open up more outlets in other regions in Singapore. - North - South - East - West More accessible to consumers.

5. P RODUCT Well organized, categorized clearly, wide variety Has its own house brand, such as “ Bluesky” non food Carrefour house brands Carrefour can come out with more product lines or add more items in their product lines New packaging to make it more attractive. Improve on its quality to encourage consumers to switch brands