1. FLAT ADS LOS ANGELES SUPERMARKETS LOS ANGELES SUPERMARKETS

2. Benefits  Offers versatility for short-term seasonal and  regional campaigns Generates brand awareness and is ideal for new product /  service introductions  Stimulates sales at the point-of-purchase locations  Targets shoppers and pedestrians  Penetrates neighborhoods and pinpoints demographic and  socio-economic areas  Provides efficiencies to media plans with a $1 to $3 cost  per thousand impressions Distribution  Locations are in high pedestrian and auto traffic areas  Located in retail shopping areas on primary arteries Size  Standard Flat Ads Ground Billboards are  H 48 x W 72 Production  Printed on vinyl and protected with a clear non-slip layer  to protect the integrity of the artwork  The production cost of a standard Flat Ads Ground  Billboard is $250 each for a run of 25 ground billboards  The lead time for a campaign is 10 to 15 business days Contract Terms  Purchased by the month or quarterly campaigns  Installation is done on a per campaign basis  Average cost is $1000 per ad per location per month  Our CPM is in the $1 to $3 range  Over 27 million people per month are walking on our locations, generating over 54 million impressions every month. Layout  Copy area H 48 x W Can be any length  Standard Size is 48 x 72  Flat Ads Ground Billboards can be any shape with  the aid of computerized routers or die-cutting Digital Requirements  Digital resolution at actual size and 300dpi  but can be as low as 150dpi  Supply on PC or Macintosh formatted CD or DVD  Software: Illustrator, Photoshop, & QuarkXpress  Pantone colors will require testing in order to match on  final output  Include both screen and printer fonts OR  convert to paths/outlines  Photoshop imports must be saved as.eps or.tif  and CMYK images  A color print out of layout for color matching

4. Flat Ads compared our CPM, cost of ads and the impressions they generated to those of an average billboard, the Metro Transit ads and Bus Shelter ads in LA with these results. Our CPM is the lowest at $1.73 and we generated well over 33% more impressions with 13 million impressions for a $22,000 campaign.