1. 4.01A Introduction to Web Development and Standards 4.01 Examine webpage development and design.

2. Introduction to Web Development  webpage – a document stored on a web server which can be accessed and viewed using a web browser on a computer or mobile device.  It can contain:  Graphics, audio and video.  Hyperlinks to other documents on the World Wide Web.  The content can be:  Static – content remains the same every time it is viewed.  Dynamic – content can change each time it is accessed based on how each viewer interacts with the content.  Website – a collection of related webpages.

3. Purpose of a Website  A website is developed to build a relationship with a target audience and are created for the following reasons:  Sell – to sell products or services.  Advertises and/or demonstrates a product or service.  Provides customer support.  Often includes a database (or catalog) of products and services.  Examples:  Microsoft Microsoft  Nike Nike  http://www.michebag.com http://www.michebag.com  Inform - provides information about a cause, event or organization and may provide tutorials or demonstrations.  Examples:  www.ncpublicschools.org www.ncpublicschools.org  http://schoolcenter.gcsnc.com/nwhs http://schoolcenter.gcsnc.com/nwhs  www.cnn.com www.cnn.com

4. Purpose of a Website  Entertain – provides information or links to movies, music, magazines, etc.  Examples:  www.itunes.com www.itunes.com  www.imdb.com www.imdb.com  Social – provides a network where people can interact online.  Examples:  www.facebook.com www.facebook.com  www.youtube.com www.youtube.com  Blogs  Wikis  Hybrid – a combination of any of the above.  Examples  www.ebay.com www.ebay.com  www.petfinder.com www.petfinder.com

5. What are web standards?  Basic set of rules for authoring and scripting languages used to make webpages.  Developed by the World Wide Web Consortium (W3C) and others.W3C

6. What is the W3C?  The W3C is a member organization. Some well known members include:  IBM  Microsoft  America Online  Apple  Adobe  Sun Microsystems

7. The W3C and Web Standards  The W3C is working to make the web accessible to all users regardless of differences in:  Culture  Education  Ability  Resources  Physical Limitations

8. Advantages of Standards  Helps ensure webpages display consistently in all browsers.  Internet Explorer, Mozilla Firefox, Opera, and other browsers display the website exactly the same way.  Faster website development.  Faster downloading of websites.

9. Advantages of Standards continued  Equal access to information.  Differences in browser and/or operating system versions do not limit the user’s access to the site.  Differences in hardware do not limit the user’s access to the site.  Computer  PDA  Cell phone

10. Disadvantages of Standards  Restricts development  Web authors who want to use new technologies are prevented from doing so.  Use of these technologies is discouraged because viewer’s computer systems may not be compatible with the software or hardware used by the new technologies.  The new technologies are not essential.  Slows innovation

11. Section 508 Amendment to Rehabilitation Act  US Federal Agencies Must Provide:  Equal access to and use of information on their websites for individuals and employees with disabilities.  The information must be comparable to that provided to individuals and employees without disabilities.  Applies ONLY to the United States.