1. Television Viewing Preferences & Online Synergy National Adults 18-49 June/July 2008

2. Adults 18-49 % Q.Thinking about watching your favourite TV programs, would you rather watch them on a... Source: BBM Analytics omniVU June 2008; Note: refer to “omniVU_2008-06.pdf” for technical detail;

3. Q.How would you most prefer to watch TV programs? Adults 18-49 % Source: BBM Analytics omniVU June 2008; Note: refer to “omniVU_2008-06.pdf” for technical detail;

4. Q.Could watching TV online with a computer or mobile device ever replace the need for watching traditional TV on your television set at home? Adults 18-49 % Source: BBM Analytics omniVU June 2008; Note: refer to “omniVU_2008-06.pdf” for technical detail;

5. Q.In the past week have you watched TV and used the internet at the same time? Adults 18-49 % Source: BBM Analytics omniVU July 2008; Note: refer to “omniVU_2008-07.pdf” for technical detail;

6. Q.While you were watching TV and using the internet at the same time, were you paying attention to both? Source: BBM Analytics omniVU July 2008; base = those people who watched TV and used the Internet simultaneously in past week; Note: refer to “omniVU_2008-07.pdf” for technical detail; Adults 18-49 %

7. Q.Did you pay more attention to the Television or the Internet, or did you switch back and forth? Source: BBM Analytics omniVU July 2008; base = those people who watched TV and used the Internet simultaneously in past week; Note: refer to “omniVU_2008-07.pdf” for technical detail; Adults 18-49 %

8. Q.Do you search the internet for more information relating to your favourite television programs or access their websites? Adults 18-49 % Source: BBM Analytics omniVU June 2008; Note: refer to “omniVU_2008-06.pdf” for technical detail;

9. Q.When you search the internet for more information relating to your favourite television programs or access their websites, what do you do? Source: BBM Analytics omniVU June 2008; base = those who search the Internet for more information on their favourite TV programs; Note: refer to “omniVU_2008-06.pdf” for technical detail; Adults 18-49 %

10. Q.Have you ever gone online and searched for information or a website based on something you saw in a television commercial? Source: BBM Analytics omniVU June 2008; Note: refer to “omniVU_2008-06.pdf” for technical detail; Adults 18-49 %

11. Q.When you went online and searched for information or a website based on something you saw in a television commercial, did you... Source: BBM Analytics omniVU June 2008; base = those who have gone to the internet based on something seen in a TV ad; Note: refer to “omniVU_2008-06.pdf” for technical detail; Adults 18-49 %