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Enriching lives by enabling independent optometrists to reach their full potential LOCAL MEMBER MEETING JANUARY - APRIL 2016
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ESSILOR ENHANCEMENTS & VENDOR UPDATES
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Enriching lives by enabling independent optometrists to reach their full potential 3 | Enriching lives by enabling independent optometrists to reach their full potential Value of Elite Vendor - Essilor
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Enriching lives by enabling independent optometrists to reach their full potential 4 | Enriching lives by enabling independent optometrists to reach their full potential 2016 ELITE VENDORS Labs Essilor Contact Lens Bausch + Lomb CooperVision Contact Lens Solution Bausch + Lomb CooperVision Frames Safilo Equipment Marco Optos Carl Zeiss Optovue
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Enriching lives by enabling independent optometrists to reach their full potential 5 | Enriching lives by enabling independent optometrists to reach their full potential 2016 Essilor Pricing U.S. market price increase of 2% effective February 1 Vision Source ® members only have a price increase of 1% Vision Source ® practices can avoid a price increase by: Registering for The Optical Dream SM Engaging in the Optical Dream Growing or maintaining current lab business (see right) 2016 ESSILOR PROGRAM Vision Source members receive 1% price increase back quarterly if: Practice does < $30K per quarter Plus grows ELOA lab business 7% over prior year Practice does > $30K per quarter Plus maintains the same level of prior year’s lab business
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Enriching lives by enabling independent optometrists to reach their full potential 6 | Enriching lives by enabling independent optometrists to reach their full potential NEW! Maximize Growth and Profitability (MGP) Program to help drive Profitable Growth NEW! Dedicated Vision Source Business Consulting Team WHAT’S IN STORE FOR 2016?
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Enriching lives by enabling independent optometrists to reach their full potential 7 | Enriching lives by enabling independent optometrists to reach their full potential Maximize Growth and Profitability What: Exclusive Rebate Promotion for Vision Source Members on Private Pay and Managed Vision Care Crizal, Transitions, Xperio UV and Hi Index Materials When: April 1 – September 30 2016 NEW! Maximize Growth and Profitability PROMOTION
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Enriching lives by enabling independent optometrists to reach their full potential 8 | Enriching lives by enabling independent optometrists to reach their full potential The Promotion Purchase: Varilux Physio Enhanced™ Varilux ® Physio ® W3+ Varilux S Series™ Eligible for Exclusive Vision Source ® Rebates: $12 with Crizal Avancé UV™ or higher $8 with Transitions ® $10 with Hi Index Material $12 with Xperio UV™ NEW! Maximize Growth and Profitability PROMOTION
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Enriching lives by enabling independent optometrists to reach their full potential 9 | Enriching lives by enabling independent optometrists to reach their full potential OPPORTUNITYFOR THE MEMBERFOR THE PATIENT Maximize Growth and Profitability Rebate Private Pay / MVC per Job Up to $30 Cat F => Cat O Reimbursement $20 On Choice Plans $30 Opportunity 1 st Pair MGP + Reimbursement Earn Up to $50$30 NEW! Maximize Growth and Profitability PROMOTION Patient Rebate Up to $90 for 2 nd Pair Sun
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Enriching lives by enabling independent optometrists to reach their full potential 10 | Enriching lives by enabling independent optometrists to reach their full potential DRIVE PATIENTS IN! SAVE PATIENTS MONEY! MAKE YOU MORE MONEY! MGP REIMBURSEMENT WIN – WIN – WIN THE OPPORTUNITY
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Enriching lives by enabling independent optometrists to reach their full potential 11 | Enriching lives by enabling independent optometrists to reach their full potential 1. We no longer had the best pricing and differentials in the industry from Alcon; B+L and Cooper provided this. 2. When comparing an annual supply of ULTRA vs. Air Optix, the doctor prescribing ULTRA makes more revenue and the patient pays less. 3. B+L product pipeline over the next two years is by far the strongest in the industry. 4. B+L will tag Vision Source in their TV and digital marketing campaigns. 5. Continuous and numerous ease-of-doing-business problems for our members, administrators, and management with Alcon. WHY WE CHANGED ELITE VENDORS
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Enriching lives by enabling independent optometrists to reach their full potential 12 | Enriching lives by enabling independent optometrists to reach their full potential WHY WE CHOSE BAUSCH + LOMB Member Differential Marketing Support Product Pipeline Higher Doctor Revenue ________________________ ___ Lower Patient Cost
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Enriching lives by enabling independent optometrists to reach their full potential 13 | Enriching lives by enabling independent optometrists to reach their full potential PRODUCT PIPELINE Nine new products planned to bring to market for 2016-2017: ULTRA (#1 New Fit Lens in US) ULTRA Multi-focal ULTRA Toric ULTRA Custom ULTRA-Extended Wear Expected to launch at The Exchange 2016 Vision Source exclusive launch Biotrue Toric Biotrue Next Gen Luminesse Myopia Control SofLens Upgrade
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Enriching lives by enabling independent optometrists to reach their full potential 14 | Enriching lives by enabling independent optometrists to reach their full potential B+L CREATING BEST-IN-CLASS ADVANTAGES FOR VS MEMBERS *$500 required minimum quarterly growth –1.3 boxes/wk of ULTRA® per QTR –.9 boxes/wk of Biotrue® Oneday per QTR 2016 Quarterly Sales Per Location Base Sales Reward (Off total purchases*) Growth Reward ULTRA Innovation Rebate $0-$1,9990% 10%3% $2,000-$5,9995% $6,000-$11,9997% $12,000+12% 8% 12 % Base Volume RebateList Price Discount (excluding UPP) 10%3% Vision Source ® Exclusive ULTRA Rebate on all ULTRA Sales Growth Rebate*
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Enriching lives by enabling independent optometrists to reach their full potential 15 | Enriching lives by enabling independent optometrists to reach their full potential ULTRA V. AIR OPTIX $29 savings to patient $36 more revenue to doctor
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Enriching lives by enabling independent optometrists to reach their full potential 16 | Enriching lives by enabling independent optometrists to reach their full potential MEMBER PRACTICE PROFIT
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Enriching lives by enabling independent optometrists to reach their full potential 17 | Enriching lives by enabling independent optometrists to reach their full potential MARKETING Vision Source ® doctors will have priority on doctor locator pages on B+L website $2.5MM+ marketing investment in relationship with member practices Television National campaign tagging Vision Source ® Five regional market campaigns Digital National marketing campaigns
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Enriching lives by enabling independent optometrists to reach their full potential 18 | Enriching lives by enabling independent optometrists to reach their full potential MEMBER PROGRAM Quarterly Sales At least match 2015 quarterly sales in 2016, and receive the rebate below: $5,000 - $14,9993% Loyalty Rebate $15,000 - $24,9996% Loyalty Rebate $25,000-$34,9999% Loyalty Rebate ≥$35,000 12% Loyalty Rebate Plus $2,500 Minimum15% Incremental Growth Rebate 2% market price increase in 2016. Vision Source ® members excluded from this increase 12% loyalty rebate added Fresh Day product exclusive to Vision Source ® with 20% guaranteed differential Private label solutions program to be launched at The Exchange ®
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Enriching lives by enabling independent optometrists to reach their full potential 19 | Enriching lives by enabling independent optometrists to reach their full potential MEMBER PROGRAM
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Enriching lives by enabling independent optometrists to reach their full potential 20 | Enriching lives by enabling independent optometrists to reach their full potential Daytona 2015 Price: $82K Daytona 2016 Price: $78K New and Improved Everyday Pricing 2015 Price: $67K 2016 Price: $XXK Guaranteed to be better than 2015 price, will announce at The Exchange ® 2016 The Exchange ® Pricing Reduced in 2016
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Enriching lives by enabling independent optometrists to reach their full potential 21 | Enriching lives by enabling independent optometrists to reach their full potential Welcome our newest Elite vendor to the OD equipment category Great new Diabetic Initiative pricing on Optovue OCT equipment I-Vue OCT $39,950 I-Fusion OCT $49,950 Member must successfully complete Initiative course
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Enriching lives by enabling independent optometrists to reach their full potential 22 | Enriching lives by enabling independent optometrists to reach their full potential SUMMARY Stronger Elite programs in 2016 with stronger differentials We ask for your leadership to move market share In your best interest to do so Profitability Future support Allows Vision Source ® to have greater leverage when negotiating on your behalf Independent in thinking but collectively united in action
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Enriching lives by enabling independent optometrists to reach their full potential 23 | Enriching lives by enabling independent optometrists to reach their full potential 2016 ELITE VENDORS
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THE OPTICAL DREAM SM 2016
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Enriching lives by enabling independent optometrists to reach their full potential 25 | Enriching lives by enabling independent optometrists to reach their full potential THE OPTICAL DREAM SM 2016 IS YOUR PROGRAM Simplified/faster training Quick access to all Dream tools Special programs/more opportunities to win throughout 2016
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Enriching lives by enabling independent optometrists to reach their full potential 26 | Enriching lives by enabling independent optometrists to reach their full potential EASIER TO WIN Division point targets lowered by 20% Each practice can lower their point target through consistent participation – up to an additional 15% Twice as many Gold and Diamond prizes All gift card portfolio Prizes delivered via email within 5-7 business days PALSDesignerHi-indexSi-HyDaily BDaily A Points Required 201540506595120160 Points Required 2016 3040507095130 2016 Consistency Bonus: 12 wks @ 10 points – reduced 5% 1 2938486790124 24 wks @ 10 points – reduced 10% 1 2736456386117 36 wks @ 10 points – reduced 15% 1 2634436081111 Spins Awarded 111233 1 Goal remains at this level for the remainder of the year or until the next goal reduction threshold is achieved
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Enriching lives by enabling independent optometrists to reach their full potential 27 | Enriching lives by enabling independent optometrists to reach their full potential ADDITIONAL TRAINING TOPICS OFFERED THROUGHOUT 2016 Creating your practice production calendar Maximizing profit with managed vision care Selling eyewear warranties Selling contact lens service agreements
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Enriching lives by enabling independent optometrists to reach their full potential 29 | Enriching lives by enabling independent optometrists to reach their full potential MAXIMIZING PROFITABILITY – EXPERTS SERIES ℠ Accelerate organic practice growth Enhance patient satisfaction Increase patient retention More Profits, More Patients, More time List of resources of thumb drive
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Enriching lives by enabling independent optometrists to reach their full potential 30 | Enriching lives by enabling independent optometrists to reach their full potential RESOURCES DELIVERED AT MEETING Online/ Multi-Channel The Future Patient Experience
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Enriching lives by enabling independent optometrists to reach their full potential 31 | Enriching lives by enabling independent optometrists to reach their full potential PROGRAM OVERVIEW The Future Patient Experience Doctor Breakout Overview Practice Performance Modeling Demonstration – Impact of optical capture rate, percentage of multiple pair, and anti-reflective treatment sales as they see the resulting increase in gross revenue and bottom-line profit Staff Breakout Overview – VS Learning Vendor related promotions for staff (the social media component) Preview of tutorial program VSR component
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Enriching lives by enabling independent optometrists to reach their full potential 32 | Enriching lives by enabling independent optometrists to reach their full potential THE NEXT LEVEL OF PERFORMANCE TRAINING The Essilor elite business consulting team leverages its more than seven years of proven expertise Communication and patient management techniques proven to deliver increased optical sales. Exclusive resources available to Vision Source members through the new Essilor Experts program
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Enriching lives by enabling independent optometrists to reach their full potential 33 | Enriching lives by enabling independent optometrists to reach their full potential MEETING CURRENT AND FUTURE CHALLENGES AND PROFITING FROM IT Secrets of the new Vision Source ® technology platform Practice Metrics Management Frame Dream presentation Tactical Approach that can be implemented NOW!
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THE 2016 EXCHANGE ®
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Enriching lives by enabling independent optometrists to reach their full potential 35 | Enriching lives by enabling independent optometrists to reach their full potential THE 2016 EXCHANGE ® – CELEBRATING THE 25 th ANNIVERSARY OF VISION SOURCE ® March 16 - 19, 2016 Henry B. Gonzalez Convention Center San Antonio, TX Register at VSTheExchange.com
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Enriching lives by enabling independent optometrists to reach their full potential 36 | Enriching lives by enabling independent optometrists to reach their full potential NEW AND EXCITING AGENDA Opening Night Gala with ZZ Top 2 Keynote Addresses Dave Ridley, Southwest Airlines Bobby Knight and Lou Holtz Vision Source ® After Hours - Saturday Night on the Riverwalk
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Enriching lives by enabling independent optometrists to reach their full potential 37 | Enriching lives by enabling independent optometrists to reach their full potential MORE LEARNING THAN EVER BEFORE Doctors can earn up to 11 hours of FREE CE Staff can earn up to 9 Hours of FREE CE 20 Learning Labs on Saturday, March 19 th
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Enriching lives by enabling independent optometrists to reach their full potential 38 | Enriching lives by enabling independent optometrists to reach their full potential HUGE EXHIBIT HALL 160,000 square feet of exhibits Show-only specials from vendors Make your major 2016 purchases here!
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Enriching lives by enabling independent optometrists to reach their full potential 39 | Enriching lives by enabling independent optometrists to reach their full potential COME EARLY. STAY LATE. BRING THE FAMILY. San Antonio is one of America’s top tourist destinations Family fun – Seaworld, Six Flags–Fiesta Texas, and Schlitterbaun Dining and entertainment on The Riverwalk
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DIABETIC PROTOCOL – BRAINSTREAM
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Enriching lives by enabling independent optometrists to reach their full potential 41 | Enriching lives by enabling independent optometrists to reach their full potential OVERALL PROGRAM - PATIENT CARE OBJECTIVES Equips high quality eye health care delivery through: Evidence-based care delivery processes, Provision of an exceptional patient experience, Engaged patient education processes, Case management protocols for appropriate ophthalmic tertiary specialist referrals, and Collaborative care processes & tools.
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Enriching lives by enabling independent optometrists to reach their full potential 42 | Enriching lives by enabling independent optometrists to reach their full potential OVERALL PROGRAM - COLLABORATION OBJECTIVES Equips collaborative care delivery through: Timely & accurate submission of quality reporting code sets, Timely provision of a uniform, succinct, post-examination report to affiliated providers, Reengagement for unattached & non-engaged patients, and Collaborative engagement with other care providers & affiliated healthcare organizations. Delivered in webcast format, the program consists of two, one-hour presentations.
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Enriching lives by enabling independent optometrists to reach their full potential 43 | Enriching lives by enabling independent optometrists to reach their full potential HOW DO I PARTICIPATE IN THE PROGRAM? It’s Easy! Log into your Member Intranet (portal.visionsource.com) Note: Do not type “www” before this address. Follow this path: Resources > BrainStream > Diabetes. Begin! Each part concludes with a 10 question examination. A Certificate of Course Completion is awarded for the successful completion of both part’s examinations. To receive a Certificate, both Part 1 & Part 2 must be accompanied with a passing grade of 70% or higher from each part’s exam. Optos, Regeneron & Optovue for your generous support of this program.
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