1. WHY it’s important HOW it relates to your job HOW it relates to your professional growth Sara Kelly Johns AASL Past President, Candidate for ALA President Fran Roscello AASL Past President, SLMS/NYLA President March 13, 2010 LEADERSHIP!

2. Did You Know 4.0? (YouTube) Did you know 4.0

3. We’re in a swamp! Too much information We are their guides out of the quicksand Flickr, Wes Thomas

4. The current scene: Digital Divide widens Reading is changing Participatory culture Students unplug in school

5. Our school library tools: AASL Standards for the 21st Century Learner Standards in Action NEW program Guidelines, Empowering Learners A NEW mission statement! NEXT: New program evaluation rubric NEW: New York State SLMPE rubric

6. Professional Organizations ALA? NYLA? Why join? : What do they do for the profession? What’s in it for YOU? Pair with your neighbor, share with us Pair: 5 min. Share: 5 min.

7. Professional Development National/state voice Leadership Development Code of Ethics Job Information and Networking Conferences Latest Research Collegial Connections! Awards Involvement

8. ALA is 63,000 voices loud! Its stated mission is to: “To provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.”

9. AASL & ALA Leadership Tools AASL Forum & AASL Blog Facebook and Twitter @ your School Library Campaign Electronic Discussion Lists Learning Standards ALA Connect!! Toolkits Health and Wellness kit Crisis Kit Parent Outreach Toolkit Hotlinks ALA’s Add It UP Blog NEW:

10. Happy “ALMOST School Library Month” Month! http://www.ala.org/aasl/slmm

11. April 30 th New York State Library Media Day! Dia: Daily commitment to link all children to books, languages and cultures.

12. Roles of the library media specialist NOW Teacher 1 Information Specialist 2 Instructional Partner 3 Program Administrator 4 FUTURE Instructional Partner 1 Information Specialist 2 Teacher 3 Program Administrator 4 Vision Summit identified “leader” as a role that is essential to the future of the profession

13. Leadership “Leadership and learning are indispensable to each other.” John F. Kennedy, November 23, 1963, Dallas As a leader, you are in the motivation business, selling your vision, your values, and yourself. Demonstrate enthusiasm constantly. Articulate a consistent vision. Sell the benefit. Tell more stories. Invite participation. Reinforce an optimistic outlook. Encourage potential. --Carmine Gallo, Business Week columnist, Library Leadership Network

14. Optimus Prime YOU are the Hero

15. Leadership Snapshot: Think, Pair, Share What would a “Snap Shot” day for a librarian as an educational leader look like? Pair 5 min. Share: 10 min.

16. “We need to own ed tech now!” Joyce Valenza Networked Students

17. We need to unblock creativity! Web 2.0 tools –YouTube –Wikis –Blogs –Facebook and MySpace –Delicious –Wikipedia--teach how to use it –NoodleTools (OK, that one isn’t blocked, but it’s 2.0) *** Polleverywhere.com** TRY ONE A WEEK!

18. Promotion+Marketing=Advocates Public Relations: a one-way communication for getting the message across: WHO we are WHAT we do WHEN and WHERE And, for WHOM

19. Promotion+Marketing=Advocates Marketing: A planned and sustained process to assess the customer’s needs and then to select materials and services to meet those needs. Know the customer’s needs Who are they? What do they need? When and where can we best deliver it? What are you willing to pay? ($)

20. Your Challenges: Develop an “elevator speech” Do one promotional and marketing activity per week

21. Thank you! http://stjohnsresources.wikispaces.com Sara Kelly Johns www.skj4ala.com skjohns@gmail.com (Or catch up to me on Twitter and Facebook) Fran Roscello fran@roscelloassociates.com