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WORKSHOP: PERSONAS Boulder Event – December 3 rd 2015.

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Presentation on theme: "WORKSHOP: PERSONAS Boulder Event – December 3 rd 2015."— Presentation transcript:

1 WORKSHOP: PERSONAS Boulder Event – December 3 rd 2015

2 Welcome! Let’s talk Personas Some say there are two types of personas (in B2B) – Buyer persona User persona B2C – You typically have one type of persona With many different user personas http://pragmaticmarketing.com/resources/buyer-and-user-personas 1

3 Todays Example Chrome Extension to help with inbox overload Goals: Find and delete messages from a sender Reduce the constant clutter by deleting messages older then 10 days from a sender Delete messages and Block a sender Only keep the most recent message

4 Whisker! http://whiskerwidget.com Details: Google Chrome Extension that uses OAuth to “overlay” in the Gmail Experience Simple button to create a “Whisk” (a rule) The app will monitor emails coming in and take action based on the whisk set, for that sender.

5 Target Audience Hotmail/Outlook Users who also have Gmail accounts Email users that struggle with the Gmail rules/Filters and feel like their email box is cluttered Email users that only want the most recent material to appear from marketing senders

6 The Persona Knowing what you know, let’s get to the Persona definition. Handouts for help

7 Time to workshop Break into teams of 4 – 6 You will have 20 minutes to define at least 1 persona We will come together and briefly explain our personas defined I will explain the process we went through and the results we found We will reveal the personas we are now using for the app

8 Results Let’s hear the Personas!

9 What actually happened Matt was our first persona http://whiskerwidget.com/split The results!? Jim was our latest http://whiskerwidget.com The results!? Chrome Store: https://chrome.google.com/webstore/detail/whisker-for-gmail- google/pjjhabmomopmomlmakgmmhmiaobdpfhn

10 What did we learn? Target Market Fit – is much easier with actual data. Target Market Fit is a moving target

11 The important Part Target market fit is not a permanent thing Validate at every step you can (see the Quantitative product decision slides) B2B and B2C are a bit different

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