1. Name: Dr. Cathal Doyle Email: cathal.doyle@umail.ucc.iecathal.doyle@umail.ucc.ie Twitter: @Cathal_Doyle@Cathal_Doyle Website: cathaldoyle.comcathaldoyle.com

3.  They’re dumb (The Shallows)  Socially inept (Screenagers)  No shame  They steal (P2P networks)  No work ethic  They don’t care (no values)  Smarter/Quicker  More tolerant of diversity  Civically active  Customizers  Natural collaborators  Innovation expected

4. 1. Maturists and Boomers are as likely to be web contributors as Millennials 2. Boomers and Generation X look for work life/home life balance, while Millennials see work as part of life 3. Generation X and Generation Y place a high importance on working for a company that develops both their career and life skills 4. Generations Y are likely to select an employer based on the ability to access the latest tools and technologies at work 5. Both Maturists and Boomers place high importance on a manager who understand age diversity in the workplace

5.  Social Media is a term that has been used to describe a form of interacting among many users  It looks to challenge the values of Traditional Media  Do you think it's succeeding?

6.  Lets watch the first five minutes: https://www.youtube.com/watch?v=ixsridS3qVshttps://www.youtube.com/watch?v=ixsridS3qVs

7.  According to Standage (2013), a form of social media can be traced back 2000 years to the Romans  Before traditional media, the Romans used to communicate by sending messages to each other on papyrus rolls, where others could comment, copy, resend, etc.  Slaves can be seen as the internet of the time, delivering the messages in the user's social network

8.  Social Media has been built on the foundations of Web 2.0  The concept has remained the same, but the technology has changed drastically  Is it a global phenomena?

9.  2 out of 3 of the global internet population visit social media platforms (Nielsen 2009)  Time spent on social media is growing 3 times the overall internet rate, accounting for 10% of all internet time (Nielsen 2009)  90% of internet users know at least one social media platform (Browne 2010)

10.  1.4 billion people use social media platforms to post status updates, share photos and links, leave comments and engage in discussions (Standage 2013)  These platforms account for a quarter of all time spent online globally (reaching 40% in some countries) (Standage 2013)  Each month people collectively spend around 300 hundred billion minutes, or the equivalent of six hundred thousands years, on Facebook (Standage 2013)

11.  Another perspective: http://onesecond.designly.com/http://onesecond.designly.com/

12.  Defining social media is an important task  There are numerous definitions available  Here are three from the IS literature...

13. “Social Media is an umbrella term for a variety of applications, tools and services on the internet that allow individuals to interact with one another” (Richter and Schäfermeyer 2011) - What does this mean?

14. “Social media is defined as a group of internet-based applications which builds on the ideological and technological foundations of Web 2.0 and allows the creation and exchange of User-Generated Content (UGC)” (Kaplan and Haenlein 2010) - What does this mean?

15. “We define social media to be the set of connectivity- enabled applications that facilitate interaction and the co- creation, exchange, and publication of information among firms and their networked communities of customers” (Larson and Watson 2011) - What does this mean?

16.  Social Media enables many different platforms  Kaplan and Haenlein (2010) identify 6  We can mashup these platforms also

17. Platforms that enable users to connect by creating personal information profiles, inviting friends and colleagues to have access to those profiles, and sending e-mails and instant messages between each other. Examples: Facebook, MySpace, Google+

18. Platforms that replicate a three dimensional environment in which users can appear in the form of personalized avatars and interact with each other as they would in real life. Examples: Second Life, Habbo Hotel, World of Warcraft

19. The earliest form of social media, which are special types of websites that usually display date-stamped entries in reverse chronological order. Examples: Wordpress, Blogger, Tumblr

20. Derived from blogging, users create a profile and are then allowed to publish information about their activities, opinions and status, with a character limit on the message being between 140-200 characters. Examples: Twitter, Yammer, Weibo

21. Sharing of media content between users, including photos, videos, and presentations. Users are not required to create a personal profile page, but if they do, these pages usually only contain basic information, such as the date they joined the community and the number of videos shared. Examples: YouTube, Instagram, Slideshare

22. Platforms enable the joint and simultaneous creation of content by many end-users, where it is believed that the joint effort of many users leads to a better outcome than any actor could achieve individually. Examples: Wikipedia, Reddit, Delicious

23.  Five characteristics inherent of Social Media Platforms:  Social Interaction  Social Collaboration  Content Sharing  User Generated Content  Social Connectedness

24.  Users interact with each other  This is achieved through discussions Example: Posting a message on someone's wall

25.  Users working together towards a goal  This is achieved through discussions with each other, where questions are asked, and/or they agree/disagree with each other Example: Creating a page on Wikipedia regarding a specific topic

26.  We can easily share content with other users  Content can be links, articles, videos, etc. Example: Tweeting a link to a YouTube clip

27.  Content that is shared is often user generated  This can be shared by others Example: creating a YouTube clip on how to turn on 4G on your HTC One

28.  Each time we communicate with another user, a connection (tie) is made  These start as weak ties, but have the potential to become strong ties Example: Following someone on Twitter (weak tie) - constantly communicating with them (strong tie)

29.  How to make a splash in social media: https://www.ted.com/talks/alexis_ohanian_how_to_make_a_splash_in_social_medi a?language=en https://www.ted.com/talks/alexis_ohanian_how_to_make_a_splash_in_social_medi a?language=en