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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION DEMONSTRATION: WCDMA SMALL CELLS CHILD PROTECTION & MY SHOPPING CENTRE
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION WHAT'S A SMALL CELL ? Small, localized mobile phone cell – Indoor / Outdoor Connection to a broadband access - IP link as a backhaul for voice and data traffic back to the main operator network.
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION CHILD PROTECTION PRESENCE DETECTION Home Office Small Cell Student Enters Home Push SMS to Father
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION 5 MY SHOPPING CENTRE GEO-LOCALIZED NOTIFICATIONS & OFFERS Automatic detection and personalized push notification (or SMS)
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION 6 MY SHOPPING CENTRE GEO-LOCALIZED NOTIFICATIONS & OFFERS Access to special offers around you in augmented reality view
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION 7 MY SHOPPING CENTRE GEO-LOCALIZED NOTIFICATIONS & OFFERS Outdoor-indoor navigation until the selected store
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION 8 MY SHOPPING CENTRE GEO-LOCALIZED NOTIFICATIONS & OFFERS Automatic saving of the coupon once in front of the selected store
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION KEY BENEFITS APPLICATION ENABLEMENT Presence API -> Triggering Notifications Outdoor / Indoor 100% of mobile phone installed base targeted (smartphones & basic phones) Position the Carrier as a trusted provider of new mobile services Generate new revenue opportunities
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION MNC THE MOBILE SERVICES FACTORY MNC has more than 600 customers and manages more than 48 million mobile transactions per year At the heart of MNC is our mBox platform, an industrial integration platform for the management of mobile added-value transactions 1) Integration with any carrier’s enablers (SMS, MMS, billing, self-care, localization…) or 3rd party APIs/SDKs (Google, Apple…) 2) The breadth of APIs facilitates mBox integration within our clients’ complexes and diverse systems 3) Plug&Play services toolbox: m-marketing, couponing, alerts, m-payment, m-entertainment, geo-localized services…
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