1. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 1 Succeeding Through Effective Communication

2. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 2 Effective Communication Quicker problem solving Stronger decision making Increased productivity Steadier work flow

3. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 3 Effective Communication Stronger business relationships Clearer promotional materials Enhanced professional image Improved stakeholder response

4. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 4 The Changing Workplace Advances in technology Information overload Global communication Workforce diversity Team-based organizations

5. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 5 The Communication Process Sender has an idea Sender encodes the idea Sender transmits the message Receiver gets the message Receiver decodes the message Receiver sends feedback

6. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 6 Improving Business Communication Ethical considerations Audience-centered approach Intercultural sensitivity Workplace sensitivity

7. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 7 Committing to Ethical Communication Unethical practices –Plagiarism –Selective misquoting –Misinterpreting numbers –Distorting visuals

8. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 8 Recognizing Ethical Choices Ethical dilemma –Stakeholders Conflicting loyalties Difficult tradeoffs Ethical lapse –Business pressures Illegal choices Unethical choices

9. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 9 Making Ethical Choices Is the message legal? Is the message balanced? Can you live with the message? Is the message feasible?

10. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 10 Audience-Centered Approach Understand biases Consider education Factor in age Recognize status Acknowledge style

11. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 11 Improving Intercultural Sensitivity Culture –Shared system Beliefs Attitudes Values Expectations Norms

12. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 12 Recognizing Cultural Differences Context Ethics Social customs Nonverbal communication

13. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 13 Cultural Context High context Low context –Decision-making practices –Problem-solving techniques –Negotiating styles

14. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 14 Legal and Ethical Behavior Seek common ground Withhold judgment Send honest messages Respect differences

15. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 15 Social Customs Work and success Roles and status Use of manners Concepts of time

16. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 16 Nonverbal Communication Gestures Body language Personal space

17. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 17 Negative Cultural Attitudes Ethnocentrism Stereotyping

18. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 18 Overcoming Ethnocentrism Acknowledging distinctions Avoiding assumptions Avoiding judgments

19. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 19 Written Intercultural Skills Use plain English Strive for brevity Strive for clarity Use transitions Use proper addresses Avoid slang and idioms Cite numbers carefully Keep paragraphs short

20. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 20 Oral Intercultural Skills Minimize noise Obtain feedback Speak slowly Clarify intent Do not talk down Be accurate

21. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 21 Oral Intercultural Skills Learn foreign phrases Listen carefully Adapt your style Check for understanding Clarify the next step Watch body language

22. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 22 Improving Workplace Sensitivity Assume differences Take responsibility Withhold judgment Show respect Empathize Tolerate ambiguity

23. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 23 Improving Workplace Sensitivity Look past the superficial Be patient Be persistent Admit cultural biases Remain flexible

24. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 24 Improving Workplace Sensitivity Look for common ground Send clear messages Deal with the individual Learn when to be direct Test your understanding

25. © Prentice Hall, 2005 Business Communication EssentialsChapter 1 - 25 Reviewing Key Points Communicating effectively Adapting to the changing workplace Learning the communication process Improving business communication