1. Merchandise 2015

2. ‘Good business is the best art’ - Andy Warhol

3. Pop Life: Art in a Material World, 2009 Warhol’s most radical lesson is reflected in the work of artists of subsequent generations who, rather than simply representing or commenting upon our mass media culture, have infiltrated the publicity machine and the marketplace as a deliberate strategy. Harnessing the power of the celebrity system and expanding their reach beyond the art world and into the wider world of commerce, these artists exploit channels that engage audiences both inside and outside the gallery. The conflation of culture and commerce is typically seen as a betrayal of the values associated with modern art; for many artists working after Warhol, to cross this line is to engage with modern life on its own terms.

4. Keith Haring’s Shop

5. Tate Honey

6. Tate Brick

7. Exposed Catalogue

8. Grayson Perry Scarf

9. Grayson Perry Reliquary

10. Gauguin Bag

11. Gauguin Block Stamp

12. Gauguin Xmas baubles

13. Rothko: Two-tone T-Shirt

14. Rothko Mug

15. Rothko Bag

16. Rothko Tile

17. Louise Bourgeois Pillowcase

18. Louise Bourgeois T-Shirt

19. For the Love of God is a life-size platinum cast of an eighteenth century human skull, covered by 8,601 flawless diamonds, inset with the original skull’s teeth. At the front of the cranium is a 52.4 carat pink diamond. Since it was first exhibited in 2007, For the Love of God has become one of the most widely recognised works of contemporary art. It represents the artist’s continued interest in mortality and notions of value.

23. Hirst said that the work was sold on 30 August 2007, for £50 million, to an anonymous consortium. Christina Ruiz, editor of The Art Newspaper, claims that Hirst had failed to find a buyer and had been trying to offload the skull for £38 million. Immediately after these allegations were made, Hirst claimed he had sold it for the full asking price, in cash, leaving no paper trail. The consortium that bought the piece included Hirst himself. In the 6 February 2012 issue of Time Magazine, Hirst elaborated, in his "10 Questions" interview: "In the end I covered my fabrication and a few other costs by selling a third of it to an investment group, who are anonymous." Harry Levy, vice chairman of the London Diamond Bourse and Club, said "I would estimate the true worth of the skull as somewhere between £7 million and £10 million." Her Majesty's Revenue and Customs would expect £8.5 million in VAT payments, if Hirst really did receive £50 million. David Lee, editor of The Jackdaw, commented "Everyone in the art world knows Hirst hasn't sold the skull. It's clearly just an elaborate ruse to drum up publicity and rewrite the book value of all his other work." [ [