1. Oh No They Didn’t, Oh Yes They Did! Golden Nugget Take-A-ways for Better Tradeshow Returns Rachel Snell, Statewide HUB Marketing Coordinator Texas Comptroller of Public Accounts & Velina Willis, HUB Program Coordinator Tarrant County Alliance Texas June 29, 2010

2. First Impressions…. …….Can Be Lasting Impressions.

3. Find and know your niche Make your “net-worth” your “net-work” Have your “elevator speech” ready No pets unless they are to be used for aide with disabilities Golden Nugget Take-A-ways for Better Tradeshow Returns

4. Make sure you are dressed appropriately – wear business/professional attire Be cognizant of your personal hygiene Be professional in your attitude and dress – you are a walking commercial and/or advertisement for your business – first impressions are lasting impressions Golden Nugget Take-A-ways for Better Tradeshow Returns

5. Ensure your business card has current contact information and includes a summary of business related services Make sure your contact information is professional – i.e., e-mail address, telephone greeting, etc. Golden Nugget Take-A-ways for Better Tradeshow Returns

6. Give a firm handshake Be sure to say what makes your company unique – what makes you stand out Don’t monopolize time – use your time wisely – time is money and money is time for Better Tradeshow Returns Golden Nugget Take-A-ways

7. Be prepared. If you have limited materials – i.e. business cards, brochure, product line sheets, etc. only target the Top Ten or Fabulous Five exhibitors at tradeshows Say thank you Golden Nugget Take-A-ways for Better Tradeshow Returns

8. Follow-up with your leads – make appointments for introductions When leaving telephone messages, talk slow and be clear in your speech. Repeat your name and telephone number slow for clarity. Golden Nugget Take-A-ways for Better Tradeshow Returns

9. Be on time for meetings with potential clients. Contact someone if you are running late. Don’t be a pest but be persistent Remain professional and courteous It is not a sin to ask for business Golden Nugget Take-A-ways for Better Tradeshow Returns

10. Golden Nugget Take-A-Ways for Better Tradeshow Returns Questions???? Thanks for your attention and participation …now let’s go make some